1937 CATALOG OF /Qich&td. ffiene*, OXNARD. CALIFORNIA. U. S. A. 
PETUNIA SEEDS 
The many glowing testimonials I have received regarding Petunia seeds offer definite 
proof of the high standard of quality to which these seeds have been developed. No 
trouble or expense has been spared to produce the finest seed possible. Most of our 
customers are growers who raise plants in two and a half and three inch pots for spring 
bedding purposes. Many of them have to be raised under glass, and for bedding the 
plants must be small and bring flowers on a very short stem. Many years of ceaseless 
effort have been necessary to produce such plants. These plants are first raised in three 
inch pots and only those that meet our rigid requirements are used for seed bearing. 
When a plant has proved itself it is then planted out in the field. 
This year we had 120,000 plants in three inch pots. This is an expensive method of 
handling but insures a higher quality of seed. Some people are under the impression 
that every single seed should be true to description. The Petunia occasionally has the 
habit of reverting to the original type so that now and then a small purplish flower will 
be produced. Those reverting to the old type are usually the first to bloom. Let all the 
young plants come up before discarding them and you will find that the majority 
will be as described. 
Petunia seeds, when sent to the Gulf States, Florida and States near the ocean, where 
warm moist salt air is prevalent, should be sowed out soon after their arrival, as the seed 
will soon lose their germinating quality in this atmosphere. This is the cause of many 
seed failures. 
DIENER'S PETUNIA SEED: All of our varieties, single and double mixed: 
Trade Pkg. 50c Sample Pkg. 25c 1/64 oz. $1.75 1/32 oz. $3.50 
PRICES FOR PETUNIA SEEDS IN 
QUANTITY 
Note: Each of the following numbers, separately 
(not all the numbers mixed), are sold in quantity 
as listed below: 
Of the following numbers (not mixed together) 
1, 2, 3, 5, 7, 8, 10, 13, 15, 18, 19, 20, 41, 46: 
1/64 oz. $1.75 1/32 oz. $3.50 1/16 oz. $6.50 i/ 8 oz. $12.00 
Of numbers (not mixed together) 11, 14, 16, 17, 21, 
22, 23, 27, 51: 
1/32 oz. $2.00 1/16 oz. $4.00 i/ 8 oz. $8.00 
Of numbers (not mixed together) 24, 25, 26, 28, 29, 
38, 40, 42, 44, 49, 50, 53, 54: 
1/64 oz. $2.50 1/32 oz. $5.00 1/16 oz. $10.00 
Note: The varieties that are not listed above will 
not be sold in quantity this year. 
Trade Sample 
Pkg. Pkg. 
No. 1. PINK (Ruffled Monster).— 
Strong veined center. Flowers 6 to 
8 inches in diameter, and of ex¬ 
quisite color combination. This va¬ 
riety is without doubt one of the 
largest and most wonderful va¬ 
rieties in existence.$.50 $.25 
See color reproduction of this flower on 
center pages of this catalogue 
Wichita, Kansas, July 31, 1936. 
Mr. Richard Diener, Oxnard, California. 
Dear Sir: I started in a small way with Petunia seed pur¬ 
chased from you last spring, using directions given. I was 
well pleased with results. They are beautiful. 
Yours truly, 
MRS. ROBERT RUSSELL. 
Trade Sample 
Pkg. Pkg. 
No. 2. FLESH PINK (Ruffled Monster).— 
Five to six inches in diameter. 
Heavy veined center. A new color 
in Ruffled Monsters. (The No. 2 
which we listed before was red 
and was very similar to No. 5. I 
shall have only No. 5 in that color 
henceforth) ...$.50 $.25 
No. 3. VARIEGATED (Ruffled Monster). 
—Colors appear in red and white 
checks and blotches. Also striped 
pink and white, copper red and 
white. Five to six inches in diame¬ 
ter .-.50 .25 
See color reproduction of this flower on 
center pages of this catalogue 
No. 4. WHITE WITH YELLOW CENTER 
(Ruffled Monster) .50 .25 
See color reproduction of this flower on 
center pages of this catalogue 
No. 5. RED. DARK VEINED WITH COAL 
BLACK CENTER (Ruffled Monster). 
—Six to eight inches in diameter. 
This is a gem in Petunias and is a 
great favorite with all flower lovers. 
Be sure to try a package.50 .25 
See color reproduction of this flower on 
center pages of this catalogue 
No. 6. PALE LILAC PINK (Ruffled 
Monster).—Heavily ruffled with 
strongly veined center. Flowers 
four to five inches in diameter.50 .25 
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