OXNARD. CALIFORNIA, U. S. A. 
1937 CATALOG OF 
?Q'ickarci kPlanat, 
GERBERA JAMESONI 
(Diener's Hybrids) (Transvaal Daisy) 
For the past fifteen years I have been developing new varieties of the Gerbera which I 
feel will supersede anything now available on the market. I mean the large size flowers 
with long, strong, wiry stems, and immensely free flowering; also summer and winter 
flowering with beautiful colorings in delicate shades from white to the deepest maroon. 
The diameter of the flowers is from 4 to 6 inches, and frequently larger. 
There have been some double Gerberas on the market which were non-seed bearing. 
Four years ago I succeeded in raising some doubles of the seed-bearing type and they 
are now available in all colors. The size of the bloom is also up to 6 inches in diameter. 
Seeds of this double variety will be available about May or June, 1937. My double 
variety opens flat in contrast with the quilly-like center of those now available on the 
market. I have several thousand seedlings of my new doubles. 
I have developed a wonderful new variety which is garnet or blood red, or nearly 
maroon in color. All who have seen it this year are anxious to have some of the seed. 
This variety, too, will be available next May or June. 
The back cover of the present catalog is a reproduction in actual color of my Gerbera. 
The picture shows these flowers in about half their actual size. I predict that these new 
Gerberas will be in every garden in the near future. They are even successful in the 
far north where the temperature goes below zero. If they are covered just before the frosts 
start, with 12 to 15 inches of sawdust, pine needles, straw, or leaves, they will come through 
the winter in perfect shape. Many of our customers have reported that they were successful 
with this method last winter. 
During the growing season Gerberas will stand plenty of water, more so than the old 
type. They should be in a location where there is good drainage so that the soil may not 
become water-logged. Where there is little or no rain, and irrigation is used, give them 
plenty of water. We have discovered that to bring the seeds up easily, when they are 
sowed in furrows, they should be covered with clean sand and no dirt. With this method 
of handling, the seeds come through easily. When dirt covering is used it is impossible 
to cover them evenly and many are smothered trying to get through. There is very little 
loss when a sand covering is used. 
All colors mixed 
Pkg. 25c 1/16 oz. (about 500 seeds) 75c l/g oz. $1.25 
14 oz. $2.00 1/2 oz. $3-50 1 oz. $7.00 
In separate colors of Pink in all variations, 
Red, Yellow and White. 
Prices as above. 
Directions for Sowing Gerbera Jamesoni: In those 
parts of the country where only light frosts are liable 
to occur, it is all right to sow Gerbera directly in 
the open, in rows one foot apart. Smooth the soil, 
then press the surface over with a flat board, then 
draw the rows with a pencil so that the furrow is 
not deeper than one-fourth inch. Drop the seeds 
into the furrows, about three seeds to an inch, and 
then cover with fine white sand, just enough to 
hold the seeds down. In using a sand covering 
every seed will come up easily and surely, while in 
the old way of covering with the same soil many 
seeds were smothered trying to get through. Water 
and cover with a frame made of cheese-cloth shad¬ 
ing. A light shade is necessary to bring the seeds 
up quickly. Keep the soil just moist. They should 
be kept in the place where sown without trans¬ 
planting for at least four months, then they should 
be planted in the open fifteen inches apart and in 
rows two feet apart. It is very essential in trans¬ 
planting the plants that only the roots are in the 
ground, the heart must be even with the top of 
the ground. If they are planted too deep it is hard 
for them to do well. 
We will have the double variety for sale 
about May, 1937 . 50c pkg. 
The new single garnet variety, ready in 
May or June . 25c pkg. 
When you raise the young plants under glass 
and you intend to plant them out in the open, you 
should put them in a cold frame for about two 
weeks and shade them with muslin or double thick¬ 
ness of cheese-cloth. In this way the plants will be 
well hardened off and will not be burned by the 
sun when put out in the open. As Gerberas make 
very long roots if they are raised under glass they 
are best raised in solid benches and not in pots. 
It is our experience that they do not do well in 
pots, meaning for flower raising. But if planted 
out like Carnations or Roses they will do fine. They 
should have plenty of light. 
In regard to fertilizer, fresh manure is poison to 
Gerberas; the best thing we have found is Vigoro; 
this is a well-balanced fertilizer and it should be 
worked in between the plants, at the rate of two 
pounds to one hundred square feet outdoors. The 
effect of the Vigoro will be noticed in the deep 
green foliage and the rich colors of the flowers in 
about two or three weeks. Gerberas are perennials 
and the plants can be divided after two or three 
years. All seeds that we send out are perfectly 
fresh, as we harvest the seeds the year around, 
summer and winter. So you will always get fresh 
seed. Gerbera seeds that are over six months old 
are practically worthless, as they will not germinate. 
SEE COLOR REPRODUCTION OF THESE FLOWERS ON BACK COVER OF CATALOG 
Page 20 
