1937 catalog of jQichald. “Pienal, oxnard. California, u. s. a. 
TOMATOES 
For many years I have been working on tomatoes, crossing all kinds together to derive a 
large size tomato of an exquisite llavor. I raised hundreds of large-sized varieties, but their 
fruit was too imperfect, having heavy cores and being rather crippled. 
In 1916 I first got what I had in mind, a good, large tomato from a cross of San Jose 
Conner and Trophy, which is the Diener tomato now and which is now raised, mostly on 
the coast for canning, on thousands of acres, as it has proved the most satisfactory tomato 
for canning and for ketchup, as well as tomato juice. One corporation raises over 6000 
acres of the Diener tomato. 
The Ventura tomato is a smaller tomato of regular market size, weighing from four to 
eight ounces. It is immensely free bearing, has very solid, perfectly formed fruit, and a 
very fine flavor. It is the best fungi-resisting tomato yet produced. 
Directions for Planting: If you have just a small 
garden, raise a few tomatoes in small lots. It is best 
to train them up on eight-foot-high 2-inch stakes. 
Train just one shoot, cut all side shoots away and 
tie the main shoot with strong twine. Set the stake 
at least 2'^ to 3 feet in the ground so it will not 
fall over in heavy rains and wind. Place the stakes 
about three feet apart. Enrich the soil by fertilizing. 
Water once a week, but never over the leaves. Keep 
the leaves and flowers dry, as otherwise the flowers 
would drop off. Tomatoes should not be planted a 
second time in the same place until three years 
have elapsed. By this method you will be able to 
raise a quantity of fruit of the finest quality. The 
pepper tomato has a more spicy flavor and many of 
my customers prefer this variety. 
15 lbs. on one branch 
THE DIENER TOMATO 
"King of All Tomatoes" 
This tomato was originated by Richard Diener in 
1917 and has proven in every respect far superior 
to any variety now existing. The size of the first 
fruit reaches the weight of three pounds, but the 
average is about one pound. The yield is very 
heavy. 
The flesh is very solid and perfectly filled out, 
leaving no hollows. For this reason it is very valu¬ 
able for dehydrating or canning. Canned, this 
tomato has the finest flavot of any tomato known. 
It is used in great quantities by California's largest 
canneries. The flesh is mdgnificent, dark red and 
very sweet and free from acid. It produces very few 
seeds, so is exceptionally fine for catsup and best 
for tomato juice. 
Pkg. 25c Trade pk^. 50c 1 oz. $1.00 
1 lb. $15.00 
DIENER'S FORCING TOMATO 
For Greenhouses and Frames. An immense free 
bearing tomato of about four to five ounces, fine 
red meat and the fruit is very even. There is noth¬ 
ing better in existence today for this purpose. 
Trade pkg. 50c 1 oz. $2.00 
THE PEPPER TOMATO 
(Diener) 
A cross between Bell Pepper and Tomato. This 
tomato should be in every garden. Having the pep¬ 
per flavor added to the tomato, it has a unique 
spicy taste, and all who have used them prefer 
them for tomatoes. It is extra early bearing; never 
has any deformed fruit; very solid and more egg- 
shaped than round, and from four to six ounces in 
weight. 
Pkg. 25c Trade pkg. 50c 1 oz. $1.00 
1 lb. $15.00 
DIENER'S YELLOW TOMATO 
This is a large, yellow tomato, very early and free 
bearing. It has a fine, non-acid flavor. If you eat it 
once, you will want it in your garden every year. 
Package 25c 
TOMATO COLLECTION 
For those who have a small garden and want a few 
plants of each, I have made a collection of Pepper, 
Diener, Ventura and Yellow tomatoes and a pack¬ 
age of cucumber seeds, each package containing 
about fifty seeds and each variety labeled in a 
separate package. 
Collection 25c 
Atchison, Kansas, February 6, 1934. 
Mr. Richard Diener, Oxnard, Calif. 
Dear Sir: We grew 10,000 of your Ventura last year for 
shipping tomatoes, f was so successful with your Ventura 
tomato that other local tomato growers want this tomato. 
Respectfully, 
HILLIGOSS GREENHOUSE. 
* * * * 
Hoopeston, Illinois, February 5, 1935. 
Mr. Richard Diener, Oxnard, Calif. 
Dear Mr. Diener: Your "Ventura" Tomato is all anyone 
could ask. I had early tomatoes of fine quality. They even 
fruited all during our terrible drought and took on new life 
during the autumn rains and produced another heavy crop. 
They were a fine color, solid, meaty and of excellent quality 
and proper size. We have never had such fine tomato juice 
as this winter. 
Sincerely, 
BYRON FRAME. 
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