1937 
CATALOG OF ]Qlchci , l<Ji “Plena*, OXNARD. CALIFORNIA. U. S. A. 
PRACTICAL GARDENING BOOKS 
Written by well-known authorities in a concise and lucid manner, 
handsomely printed on good paper, profusely illustrated and attrac¬ 
tively bound in durable covers 
My customer list is increasing by the thousands every year. So many people write every 
day asking questions concerning many subjects of Floriculture, it is impossible for me 
to answer all these questions, as the management of my business and the plant breeding 
work that I cany on takes all of my time, in spite of long hours of work every day. For 
those looking for such information, I have listed the following books. These books are 
inexpensive and are written by experts in their lines. 
ROSES 
By F. F. Rockwell 
Tells just what the beginner or average flower lover 
can do with roses. Varieties are classified accord¬ 
ing to their uses as garden, climbing, and land¬ 
scape roses and the part each of these plays in the 
garden is fully explained with complete directions 
for rose care and culture, planting, propagation, 
protection from insects and diseases, and variety 
lists. 74 illustrations; 88 pages. $1.25. 
HORTUS A CONCISE DICTIONARY OF 
GARDENING 
By L. H. and Ethel Z. Bailey 
Easy to use, accurate, and nontechnical, this great 
book comes closer than any other single volume to 
answering every question about gardening. It in¬ 
cludes every kind of ornamental, fruit and vege¬ 
table plant grown today with brief and complete 
information on their uses, cultivation, hardiness, 
propagation, preferred soil, color, identification, 
etc. Common names are used throughout, all 
botanical terms are defined, and the book is so 
conveniently arranged and compressed that it is 
marvelously easy to handle. 35 illustrations; 652 
pages. $5.00. 
PERENNIAL GARDENS 
By H. S. Ortloff 
Following the simple directions in this book insures 
a perennial garden crowded with bloom, in which 
the colors make a perfectly blended picture. First 
come plans, showing how to locate and lay out the 
garden; then clear directions for preparing the soil, 
fertilizing, planting, cultivating, transplanting and 
propagation. 18 illustrations; 90 pages. $1.25. 
GARDEN GUIDE 
Each subject by different experts. Information on 
every phase of gardening pertaining to small or 
average sized homes. 576 pages, 300 illustrations. 
Cloth, $2.50; postpaid, $2.65. 
BOOK OF BULBS 
By F. F. Rockwell 
With this complete and practical book you can get 
the utmost in beauty from every kind of bulbous 
plant. Clearly written by one who knows; illus¬ 
trated with 187 beautiful photographs and instruc¬ 
tive drawings. Includes tulips, daffodils, hyacinths, 
lilies, crocuses, glads, dahlias, peonies, irises, be¬ 
gonias, and scores of other beautiful but not-so- 
well-known bulbs. We recommend it as the best 
and most complete bulb book. 187 illustrations; 264 
pages. $2.00. 
FROM A SUNSET 
GARDEN 
Essays for Any Adventur¬ 
ous Gardener 
By Sidney B. Mitchell 
If you are an adventurous gar¬ 
dener who likes to try new 
plants, or to experiment with 
seeds and bulbs and to grow 
the odd and unusual, you will value and enjoy this 
new book. Mr. Mitchell knows plants, and his book 
will help you to enjoy them—particularly the native 
western sorts which are becoming so popular in all 
parts of America. Delightfully written, informative, 
and completely practical and useful. Order this 
new book for garden success and real enjoyment. 
337 pages, illustrated. Postpaid, $3.15. 
Erie, Pennsylvania, November 5, 1934. 
Mr. Richard Diener, Oxnard, Calif. 
Dear Sir: Your new catalog for 1935 has just been re¬ 
ceived and is, to my mind, the most comprehensive piece of 
literature of this type I have ever seen devoted to Petunias, 
and it certainly will go a long, long ways towards helping 
any and all who are interested in these beautiful flowers 
which you specialize in toward placing their orders for 
seeds of these beautiful flowers. 
We obtained most wonderful results in the use of those 
seeds purchased from you last year, and shall make up 
our order for the coming year's needs very shortly. 
In the meantime may I ask, please, that you mail a copy 
of this catalog to Mr. R. F. Hoffstetter, P. O. Box 929, 
Erie, Pa. 
I gave him a flat of plants last spring, grown from your 
seeds, and he was perfectly amazed at the beauty of the 
flowers obtained from them later in the season, and is now 
desirous of placing a stock order with you also for his next 
season s requirements. 
Yours very truly, 
C. H. HOFFSTETTER. 
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