Nursery Sales and Management 
By Nelson Coon 
Contents: Analyzing the Prospects, Acquiring Techni¬ 
cal Knowledge, Planning for Your Nursery, Buying and 
Planting, The Office, Salesmanship, Advertising, Corre¬ 
spondence, Estimating, Filling Orders, Customer Rela¬ 
tions, Records and Cost Finding, Standards, etc. 
A discussion of first principles governing the successful 
establishment of a nursery. 
240 pages, 5x7 54 illustrations. Cloth, $1.50. 
Wayside Marketing 
By Schuyler Arnold 
Contents: Preliminary Considerations, Vegetable and 
Fruit Stand, Marketing of Flowers and Plants, Cut Flow¬ 
ers, Growing, Selling Helps, Selling Plants, Better Buy¬ 
ing, Greenhouse, The Booth. 
Devoted mostly to flowers, but also something on 
house plants, bedding plants, and hardy perennial plants. 
Discusses fruits and vegetable stands but gives cultural 
information on flowers only. 
132 pages, 5x734; 48 illustrations. Cloth, $1.50. 
Plant Culture 
By George W. Oliver and Alfred C. Hottes 
Contents: General Cultural Notes, Propagation, 
Scientific Names, Hybridization of Plants, Plant Enemies, 
Greenhouse and Conservatory Plants, Perennials, Annu¬ 
als, Bulbous Plants, Bedding, Vase and Window Box 
Plants, Hardy Shrubs, Roses, Vines, Ferns and Lycopods, 
Water Plants, Ornamental Grasses. 
Covers practically all the known plants cultivated in 
the garden and home grounds together with those of the 
greenhouse and conservatory and those for commercial 
purposes. 
442 pages, 5x7J4> 131 illustrations. Cloth, $3.50. 
Chrysanthemum* Under Glass and Outdoors 
By Alex Laurie 
Contents: History, Classification, Soils, Fertilizers, 
Greenhouse Culture, Commercial Pot Plants, Hardy 
Chrysanthemums for the Garden, Pests, Diseases, Breeding, 
Uses, Growing Under Cloth, Cascade Chrysanthemums. 
Brings together the most uptodate practices relating 
to the culture of Chrysanthemums for greenhouse and 
garden purposes. Based largely upon personal observa¬ 
tion and experimental work conducted by the author 
over a period of many years. 
118 pages, 5x7 34; 33 illustrations. Boards, $1.50. 
Th» Art of Floral Designing 
By William Cleaver Harry 
Contents: Floral Designer, Wire Frames, Lessons in 
Stemming, Pillow, Wreath, Emblems, Baskets, Funeral 
Spray, Large Casket Spray and Cover, Table Decorations, 
Wedding Bouquets and Boutonnieres, Corsages, Wedding 
Decorations—Church, Private Home, Hotel. 
Complete instructions on making up floral designs. 
190 pages, 534x834; 84 illustrations. Cloth, $2.00. 
Floral Designs De Luxe 
A superfine book, excelling in the quantity and the 
special selecting of its illustrations, its printing, binding 
and general finish, any previous effort along the same 
lines. 472 illustrations, or which 4 pages are in full color 
and 8 are in green and black. Emblem and flowers in 
season also given. Covers all designs and types. 
176 pages, 9 34x12 J4; 472 illustrations. Cloth, 
$3.50. 
Now Album of Floral Designs 
By Robert Kift 
138 designs, all but 4 being one design to a page, cover¬ 
ing: Wreaths, Baskets, Bouquets, Casket Designs, Sprays, 
Pillows, Corsages. Specials such as St. Valentines Day, 
Mothers Day, Memorial Day, Thanksgiving, Christmas. 
Designs were made up by Baxter and Green. Photo¬ 
graphed by Bond Brothers and assembled by Robert Kift. 
Designs arc numbered. A list of flowers in season is 
given. Accompanying each Album is a pamphlet giving 
descriptions of the designs and their price range. 
148 pages, 734x934* Cloth, $1.00. 
The Retail Flower Shop 
By Robert Kift 
Covers all angles leading to the successful management 
of a retail flower shop business, starting with the location 
of the shop, its furnishing, window dressing for all occa¬ 
sions, purchase of supplies and seasonable stock, making 
up every conceivable type of design and decorations and 
concluding with salesmanship, publicity, bookkeeping, 
collecting, accounts. Also “Week by Week” feature of 
115 pages is of great assistance to any retail florist. 
340 pages, 6x9; 145 illustrations. Cloth, $2.50. 
