to keep all the roots in the container 
and never allow any tap-roots to de¬ 
velop. 
Right now we begin to spray, and 
spraying is kept up once a week and 
after every heavy rain all during the 
season as long as the foliage remains 
green. Spraying is all-important 
and must never be neglected, for 
when once insects or disease get a 
good foothold they are hard to con¬ 
trol. For lice and leaf-eaters we use 
Clotragard, a rotenone spray that is 
very effective, and for control of 
black-spot and mildew we use Clo- 
tracide, a copper solution. During 
April, May and June we mix these 
sprays, using them as a combination 
spray. After July 1 the lice and leaf- 
eaters are usually gone, and we then 
use Clotracide alone. Neither one 
of these sprays discolors either the 
leaf or bloom to any appreciable ex¬ 
tent, and both are very effective. 
By May 20 our roses are in full 
bloom, and we put on our first free 
rose show, using large display ads in 
the Sunday papers. By this time the 
cheap roses of the department and 
drug stores are off the market, and 
from the way our customers talk, 
two-thirds of them are dried up and 
dead, so we are in a fine position to 
do some real rose business. By liberal 
advertising we keep this show going 
as long as the blooms look good, 
which is usually about three weeks. 
Then while we are waiting for our 
next crop of blooms we put on our 
perennial show and mention in our 
ads such other blooming plants as are 
in their prime blooming condition. 
Starting about May 10 we also lib¬ 
erally advertise our bedding plants 
grown in our greenhouses. 
As we depend on the blooms to sell 
the plant we never sell buds or allow 
anyone to cut blooms off our plants. 
Water and Fertilizer. 
Our roses are watered every morn¬ 
ing, the containers being filled to the 
top. On windy or very hot days we 
water twice if needed. We never let 
the plant get dry enough to show any 
wilt. Every 30 days we feed our 
roses with some good fertilizer (we 
use Cloverset rose grower 5-8-6, mix¬ 
ing 20 lbs. fertilizer with 2 bushels 
finely sifted potting soil), filling the 
containers to the original level. Wa¬ 
tering gradually washes the soil 
from the containers and this feeding 
again fills them up. 
This is the program we follow here 
at Cloverset Farm, which enabled 
us to get 60c, 75c and $1 each for 28,- 
000 roses in 1935, while radio, news¬ 
papers and mail-order catalogs were 
quoting and offering roses at 3 for 
39c, 5 for $1, and what not prices, 
and enabled us to make money out 
of our business. It may seem unnec¬ 
essary and tedious to you, and maybe 
it is, but we believe that all real 
beauty is the result of hard work, 
and real beauty is certainly one of 
the main objects of the nursery bus¬ 
iness. 
We believe that in these “Modern 
Days of More Abundant Life,” when 
every man, woman, and child aspires 
to, and is being educated to get by 
without work, that the man who will 
work hard need never fear competi¬ 
tion, and with' that idea in mind we 
put lots of time and trouble in our 
efforts to produce the finest plants 
at a reasonable cost, rather than an 
ordinary plant at a cheap price. 
We have reduced our work as much 
as possible by using machinery to do 
it wherever possible. For instance, 
our biggest single job perhaps is 
spraying. We formerly used 4 men 
2 days to go over our gardens. We 
now use a portable sprayer with 2 
lines of hose that gives us 250 lbs. 
pressure and enables 2 men to do the 
job in one day, and mind you, we 
started in in April, 1935, with 30,000 
roses to spray. 
Let the People Know. 
We maintain two very beautiful 
rose gardens here at our nursery. 
They contain about 2 acres and are 
formally laid out with circular paths, 
fancy beds, dotted with climbing 
roses and trellises; specimen ever¬ 
greens, shrubs and garden pottery. 
We also have large rock gardens and 
perennial gardens. These we main¬ 
tain as our show windows and in 
these gardens we hold our free shows. 
In May we hold our first rose show, 
showing the Hybrid Teas as well as 
early blooming shrubs and perennials. 
In June we have our climbers in 
bloom and our climbing rose show. 
In July the crape myrtle comes along 
and later our phlox show and our 
chrysanthemum show. Big ads in 
the daily papers, especially on Sun¬ 
day, will always bring a big crowd, 
and we have found that the bigger 
the ad the bigger the crowd; and of 
course the bigger the crowd the big¬ 
ger the sales, and the bigger the sales 
the bigger the profits. 
Don’t be afraid of the cost of your 
newspaper ads. They will pay for 
themselves many times over. 
We believe that although every 
market in every line is overrun with 
cheap, shoddy worthless goods, that 
there is a crying demand for finer, 
better-grown nursery stock, and we 
believe that better stock better dis¬ 
played means better profits. 
As soon as our first crop of rose 
blooms become shattered we get 
ready for our next rose show by cut¬ 
ting back all the shattered blooms, 
cutting them back to leave 2 leaves 
on the stub. This cutting keeps the 
plant low and bushy, and induces 
new low bottom breaks with its new 
foliage which produces the best 
blooms and is less susceptible to de¬ 
velopment of black-spot than older 
foliage. 
We issue circulars giving full and 
detailed descriptions and cultural di¬ 
rections for growing our goods in this 
up-to-date, modern way. These cir¬ 
culars will be sent free on request. 
—-Cloverset Flower Farm. 
1. ...’ .. " " ’ " .i 
This is a Reprint of the story which appeared in the following nursery trade papers. We send it to you, 
I thinking perhaps you overlooked reading it in your Journal. It appeared in the following: j 
Southern Florist & Nurseryman in issue of January 24th. 
Florists’ Exchange & Horticultural Trade World in issue of Feb. 1st and 8th. 
Florists’ Review in issue of January 30th. 
American Nurseryman in issue of January 15th. 
It is sent to you with our sincere hope that the ideas brought forth by it may be of benefit to you in 
making your nursery business more profitable to you and your services more satisfactory to your customers. 
CLOVERSET FLOWER FARM 
Ernest Haysler & Son, 
105th Street and Broadway, KANSAS CITY, MISSOURI 
