A Life-Time Experience In Rose Grow¬ 
ing Has Produced the Unequaled 
Beauty of the Famous “Roses 
of New Castle” 
The “ROSES OF NEW CASTLE” for 40 years 
have been grown for the amateur or the beginner 
and are always on their own roots. Their fame is 
world-wide. Grown in large pots or crocks, they are 
the most rugged, healthy, enduring, sure blooming 
roses now known. Our growing methods are not 
duplicated elsewhere and our plants may be planted 
at any time it suits you. 
Our roses are as much an advance over the ordi¬ 
nary rose plant sold today, as the automobile is over 
the old fashioned horse and buggy. 
Kept during the winter in large pots, where 
they make tremendous roots, like trees, and at 
a temperature just above freezing, (nature’s 
way of resting all plants and trees), when 
planted in the spring in just ordinary, good 
garden soil, they burst into magnificent growth 
as do all winter rested trees and plants and 
produce their gorgeous flowers early and in 
greater abundance and more continuously 
than any other rose plants in the world. 
They don’t need special attention, no petting, no 
coaxing, no expensive preparation for planting re¬ 
quired—just ordinary, good garden soil enriched, if 
possible, with a little well rotted manure. Cow 
manure is best, but horse manure, thoroughly rotted, 
will do. Chicken, pig, sheep and other animal manure 
should be used sparingly. Spade 12 to 15 inches deep 
for good drainage. Plant them to suit yourself, as to 
the distance apart. Water thoroughly when you set 
them out so they will be damp to the bottom of the 
roots. After that don’t keep them too wet. Just moist. 
No pruning required. Cut the flowers as they come 
on, if you wish, and they will produce all the more. 
That’s about all there is to it. If you have water at 
high pressure, syringe them frequently. 
These plants are free of disease, healthy, enduring, 
pot grown, always on their own roots and may 
be planted as soon as all frost is out of the 
ground and anytime that you wish during the 
growing season. May, June, July, August, 
September, October and even November up to 
severe freezing. No closed season for planting. 
Buy them whenever it suits you best to plant them. 
These potted roses of ours, on their own roots, 
have a great advantage over dormant, wild root, 
field grown roses, whose season for planting is in the 
very early spring and the very late fall. Our potted 
rose plants are ready for shipment all the year 
through. Plant them anytime in the year. 
Once more let us impress upon you that these are 
potted rose plants with wonderfully strong, 
active working roots ready to give immediate re¬ 
sults in flowers in gorgeous abundance and they 
may be planted any month in the year, wher¬ 
ever you live in the U. S. A., if the ground is not 
frozen. There are no other roses like these famous 
potted “ROSES OF NEW CASTLE” and our low 
prices give you no idea of the value and the pleasure 
you will have from planting them. If you need any 
special help, write us, sending a stamped envelope 
for reply. 
Buying from us by mail is made easy. If it is not convenient for you 
to send a Post Office Money Order or Check with the order, we will 
gladly send the goods by Parcel Post, C. O. D. Just pay the postman 
when the goods arrive. We guarantee safe delivery to your door. 
HELLER BROTHERS COMPANY 
NEW CASTLE, INDIANA 
To Whom It May Concern:—“Mr. P. J. Lynch, owner of Heller Bros. Company, 
stands high in the business community and does an extensive nation-wide busi¬ 
ness. We recommend him as an honorable, upright business man, whose guaran¬ 
tee may be relied upon at all times.” 
Citizens State Bank, New Castle, Ind. 
P. J. Lynch, Owner 
