S. E. HOLDRIDGE & SONS, NORWICH, CONN. 
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EARLY VARIETIES 
HOWARD 17 (Special Strain), (Perfect) —We consider this 
the most valuable strawberry that can be planted at the present 
time. Some time in the future it may be surpassed by some 
other variety, but with over 30 years’ experience in growing 
strawberries, we have never seen its equal. It will produce more 
quarts to the acre than any other variety grown. This is a 
broad statement to make, but we can prove this assertion by our 
own returns and replies that we hear from our customers. We 
do think that some growers of Howard 17 plants have not been 
careful enough in selecting plants for setting, and in some in¬ 
stances the plants have deteriorated instead of improving. For 
the past few years we have been improving our strain of Howard 
17 and today we have a strain that is much improved and far 
superior to the original strain. Our Special Strain, Howard 17, 
is immensely productive. It does not seem possible plants 
could produce so much fruit. They are large, fancy, bright red 
color and hold their size better than any other variety. We 
picked nearly four weeks last year from our beds of Special 
Strain, Howard 17. This is a big assest in a berry that will fruit 
so long. A beautiful berry to look at. Quality excellent and a 
very healthy variety. Foliage large and green. A good plant 
maker. In fact it is nearly a perfect variety. We do claim our 
Special Strain of Howard 17 is far superior to many other 
Howard 17 plants grown in New England, and we also know 
our Special Strain, Howard 17 plants are different than Premier 
strawberry plants and will out-yield the latter by two to one. 
If you want to grow strawberries for profit or pleasure you will 
make no mistake in planting this variety. It will yield more 
dollars per acre than any other crop you can grow. We have a 
large acreage this Spring and we have made our prices the 
lowest that we ever sold strawberry plants. 
Prices: 50 for 65c; 100 for $1.00; 250 for $2.25; 300 for 
$2.75; 500 for $3.50; 1,000 for $6.00. Postpaid. Free delivery. 
3,000 to 5,000 at $5.00 per thousand. Not postpaid. 
January 9, 1936. 
S. E. Holdridge & Sons, Dear Sirs:—The strawberry plants 
shipped me last spring arrived in excellent condition and except 
a few that were killed by white grubs, lived very well. 
You may be sure to receive my order this spring. Thank¬ 
ing you for past favors, I remain. 
Very truly yours, HAROLD W. FELCH, 
East Ware, New Hampshire. 
February 13, 1935. 
S. E. Holdridge & Son, Gentlemen:—I inclose my check 
in payment as per my order. From my order of 100 Howard 17 
in 19 33 I picked the following year, 1934; 90 quarts of berries 
by actual count. No guessing. Am ordering “Pearl” to extend 
season. 
Yours truly, C. F. CLEAVELAND, 
Windsor Locks, Conn. 
