PAUL J. HOWARD’S 
“Flowerland” Novelties for 1936 
FLOWER SEEDS 
We search the world for new and bet¬ 
ter strains of flower seed for use in our 
seed packets, and bring to you the finer 
creations of specialists who have devoted 
their lives to the improvemnt of flowers. 
Many of our varieties are imported from 
England, France, and Germany, while others 
are grown for us on the Pacific Coast. 
DWARF AGERATUM 
AGERATUM Dwarf compactum Blue Cap New 
Miniature. A very dwarf Ageratum, 4 to 5 inches 
high. Very uniform and free flowering, and true 
blue. Packet, 25c. 
ASTER LOS ANGELES 
ASTER Super Giant Los Angeles. (Award of 
Merit, All American selection, 1934). This is the 
largest and most fully double Aster known. The 
flowers are from 6 to 8 inches across, full petaled 
and artistically graceful in the feathery effect of 
the interlacing ostrich feather type petals. The 
color is a lovely soft shell pink, blending to a 
creamy pink at the center. Packet, 25c. 
BIRD OF PARADISE 
STRELITZIA REGINAE. Bird of Paradise Flower. 
We offer live fresh seed of this well known rare 
plant which oroduces bird-like flower heads of 
brilliant orange and blue. Hand pollinized seed 
which are sure to grow. 3 seeds for 50e; 100 
seeds for $12.50. 
CALENDULA 
CALENDULA. Orange Shaggy. A distinct new 
Calendula. The petals are long, narrow and deep¬ 
ly fringed, giving the shaggy appearance of some 
Chrysanthemums. The blooms are of great grace 
and beauty. Packet, 25c. 
NEW CARNATION 
CARNATION Chabaud's Enfant de Nice. The 
result of a cross between Carnation Chabaud's 
Giant Improved and Carnation Perpetual. Plants 
of robust habit with long stemmed flowers 2 V 2 
to 3 inches across. The strain is magnificent and 
about 90 per cent of the plants come double. 
Red, Rose, Salmon, White, Mixed. Packet, 25c. 
COSMOS ORANGE FLARE 
COSMOS Klondyke Orange Flare. Now at last 
we may grow the lovely orange colored Cosmos 
and be assured of having flowers before frost. 
This selected early strain comes into bloom less 
than five months from sowing. The color is the 
same vivid orange of the ordinary variety Klon¬ 
dyke. Packet, 25c. 
CANTERBURY BELL 
New Annual Canterbury Bell. WEDDING BELL. 
This new pure white color makes a very desirable 
addition to the group of annual Canterbury Bells. 
Less than five months after the seed has been 
sown, this Campanula starts blooming and con¬ 
tinues until fall. The plant is of compact base 
branching habit. Packet 25c. 
WHITE DELPHINIUM 
New White Delphinium. SUMMER CLOUD. The 
finest of the whites that has been introduced. 
Pure clear glistening white, the habit of the plant, 
six feet tall, vigorous and strong. 
Note: These white seeds will produce some ten 
to fifteen per cent of blues, but of remarkable 
colorings; some blue-white and mother of pearl 
colors. Packet 50c. 
GODETIA 
New Dwarf Single Compact Godetia. DELICATA. 
Delicata is a dwarf light rose-pink shading to 
blush pink. The plants are eight inches tall and 
twelve inches in diameter covered with a mass of 
rose-pink flowers. Packet 25e. 
NEW PINKS 
DIANTHUS Laciniatus Splendens. Free flower¬ 
ing and easily grown. A popular border subject 
and the most striking Dianthus we have ever 
offered. The flowers are very large, over 2 inches 
across, in a brilliant strong crimson, with a large, 
boldly contrasting glistening white eye. A ster¬ 
ling novelty. Packet, 25c. 
LACE FLOWER 
Texas Queen Anne’s Lace Flower 
Large heads of lacy white flowers borne on 
long stems. Plant of branching habit three feet 
high. Fine for cutting. Packet, 15c. 
LARKSPUR 
New Giant Imperial Blue Bell 
A fine medium blue flower, comparable in 
shade to Delphinium belladonna. Habit upright, 
and a splendid cutting flower. The finest lark¬ 
spur we have ever seen. Packet, 25. 
TRANSVAAL DAISY 
GERBERA. New Flowerland Transvaal Daisy. The 
Flowerland Gerbera is a new selected strain pro¬ 
ducing flowers four to five inches in diameter 
on stems two to two and one-half feet long. 
This strain contains many new shades not found 
in the ordinary Gerberas: pastel shades of Sal¬ 
mon, Rose, Pink, Carmine, White, Cream, Straw, 
Yellow, Orange, Crimson, Scarlet, Terra Cotta, 
etc. The plants are of very robust habit. Packet 
of 35 seeds, 25c. 
We have a limited amount of seed from our se¬ 
lected stock bed, of choicest and largest flowers, 
surplus over the amount we will replant for our 
own growing. Packet of 35 seeds, 50c. 
NEW GLEAM HYBRID 
NASTURTIUM 
Tne true strain from the originator of the now 
famous Golden Gleam, the result of several gen¬ 
erations of selection, giving a higher percentage 
of true types than less carefully selected seed. 
While all will not have the identical form of the 
Golden Gleam, all variations are beautiful. 
DOUBLE NASTURTIUM SCARLET GLEAM. The 
individual blooms are of immense size; the color 
comparable to the brilliance of scarlet geranium. 
The sweet fragrance is most pronounced. Packet, 
15c; per ounce, 50c. 
DOUBLE NASTURTIUM GOLDEN GLEAM. The 
large double sweet scented golden yellow flowers 
are borne profusely, well above the bright green 
foliage of the neat semi-dwarf plants. Ideal for 
any garden use. Packet, 15c; per ounce 50c. 
DOUBLE NASTURTIUM GLORIOUS GLEAM 
HYBRIDS. The hybrids are a collection of gor¬ 
geously colored, large, well formed flowers of 
such dazzling beauty that the mind hesitates to 
credit the evidence of the eyes. They thrive un¬ 
der almost any cultural conditions. In the gar¬ 
den or for cutting no flower could be more love¬ 
ly. Packet, 15c; per ounce, 50c. 
New Double Nasturtium. ORANGE GLEAM. 
The flowers are very large, sweet scented and a 
deep glowing golden orange, deep shaded at the 
center. The plants are semi-dwarf having the 
habit of the GOLDEN GLEAM type. Packet 25c; 
Ounce $1.50. 
New Double Nasturtium. DWARF DOUBLE GEM 
MIXTURE. Dwarf compact plants, an ideal an¬ 
nual for border and edging use. The good sized 
sweet scented double flowers cover the plants in 
an excellent color range which includes shades of 
yellow, orange, scarlet, crimson, salmon, cerise, 
cream, maroon. Packet, 25c; Ounce, $1.50. 
DOUBLE MORNING GLORY 
IPOMAEA. (Morning Glory) New Double Rose 
Marie. An early, free flowering form of Ipomaea. 
Flowers are a beautiful shade of deep rose of 
double and semi-double form. A fast climber. 
Packet, 25c. 
New Ipomea HEAVENLY BLUE IMPROVED. 
Similar to HEAVENLY BLUE from which it was 
developed, this improved strain is in all respects 
superior to the old. The color is a deep intense 
blue, shading lighter towards the center. It is 
also a much earlier flowering strain and among 
the most notable characteristics, the flowers re¬ 
main open until late afternoon. Called in many 
sections—The Blue Moon Flower. Packet 25c. 
NEW PETUNIAS 
New Double Giant Petunia. MADONNA. A 
very large pure white deeply fluted double flower, 
with much more fragrance than the type. Makes 
a large branching plant. The flowers are long 
stemmed, and used for cutting. Packet $1.00. 
New Miniature Petunia. ROSE GEM. Rose Gem 
is a charming addition to the new miniature group 
of Petunias which was started with PINK GEM. 
It is the rich deep rose pink that has made 
Petunia ROSE OF HEAVEN so popular. The plant 
is neat and compact, five to six inches high and 
smothered with rich rose colored blooms about 
two inches in diameter. Packet 50e. 
New Ruffled Petunia. MARTHA WASHINGTON. 
A nana compacta type nine inches high and forms 
a perfect ball effect. Flowers a beautiful blush 
pink, the center portion strongly veined a rich 
wine red deepening in the throat to dark violet. 
The veining is so unique that the blooms resem¬ 
ble a Pelargonium. Suitable for borders, bedding, 
pots or window boxes. Packet 50c. 
VENIDIUM. A new flower from South 
Africa. Rich orange in color, as large as a 
Gaillardia, with purple markings at base of each 
petal. Exceedingly striking in color. Pkt. 25c. 
New Phlox Drummondi. GIGANTEA ART 
SHADES. A new strain of Phlox drummondi with 
flowers an inch and a half in diameter. In addi¬ 
tion to its enormous flowers it has a most won¬ 
derful range of color in soft art shades. The 
soft colors blended together make a most beau¬ 
tiful mixture and a color combination never be¬ 
fore seen in annual Phlox. The plants are about 
9 inches high. Packet 50e. 
NEW DOUBLE RED POPPY 
POPPY Shirley Double Begonia Flowered Caval¬ 
cade. The most attractive of the double Shirley 
Poppies. Immense flowers of flaming scarlet on 
stiff, strong stems. Packet, 25c. 
Paul J. Howard’s Rust Proof 
SNAPDRAGON 
SNAPDRAGON. (Antirrhinum) New Rust Proof. 
This new rust proof strain has stood the tests 
over a number of years and is better than 75 
per cent RUST PROOF. Very early flowering and 
exceedingly floriferous, carrying from six to eight 
spikes to a plant. It is a joy to see these plants 
with their clean, healthy foliage free from rust. 
This new Antirrhinum should be treated as a per¬ 
ennial and cut back after the blooming period, 
when new growth will start and later will pro¬ 
duce another set of blossoms. 
MAXIMUM TYPE 
21/2 fo 3 Feet High 
Alaska. Snowy white. 
Campfire. Luminous pure scarlet. 
Canary Bird. Bright yellow. 
Copper Shades. Including deep rich coppery 
orange, and almost every possible coppery shade 
and old gold. 
Defiance. Velvety scarlet-red, about 10 inches 
shorter than the others of this group. 
Fair Lady. Lovely pearly pink. 
Loveliness. Pure soft rose-pink. 
Mixed. All of the above and many new shades. 
MEDIUM TYPE 
18 to 24 Inches High 
Carmine Rose. 
Indian Girl. Brownish orange, overlaid with 
bright yellow. 
Red Boy. Deep, rich red. 
Wildfire. Bright orange scarlet. 
Mixed. Including the above and a wide range 
of other colors. 
Price of any of the above 
Rust-Proof Snapdragons: 25c Per Packet; 
5 Packets for $1.00 
PAUL J. HOWARD'S MIXTURE. This superior 
mixture carries a good range of the most popu¬ 
lar shades and colors. Packet (1,000 seeds) 25c. 
COLUMN STOCKS 
STOCK. New Double Giant Excelsior (Column 
Stocks). This is a magnificent stock, producing 
one giant spike of bloom resembling a glorified 
Hyacinth. The florets are 2 to 21/2 inches in di¬ 
ameter and the spikes have as many as forty 
florets when in full bloom. The plant is non¬ 
branching, therefore may be planted closer than 
ordinary varieties and produce a wonderful dis¬ 
play when in bloom. Deep Rose, Silvery Lilac, 
Purple, Scarlet Red, White, Mixed. Packet 50c. 
MARIGOLD GOLDEN EMBLEM 
MARIGOLD. Tall African Double Fistulosa. 
Golden Emblem. Golden Emblem is a rich lemon 
gold with very large flowers measuring from 4 
to 5 inches in diameter. The color is a mid¬ 
shade between lemon yellow and orange. A very 
strong, robust grower; free flowering habit. 
Packet, 25c. 
New Marigold. DIXIE SUNSHINE. This is an 
entirely new Chrysanthemum-flowered type of 
Marigold. It comes 100 per cent fully double 
and without the Marigold odor in the flowers. 
The brilliant golden yellow flower is actually a 
head of tiny five-petaled flowers; a laciniated ef¬ 
fect. Tall bushy plants, rich foliage, strong long 
stems for cutting. Packet 25c. 
NEW ZINNIAS 
ZINNIA FANTASY. Mixed. This new Zinnia 
lends itself to flower arrangement splendidly. 
The rounded flowers are composed of a mass of 
shaggy ray-like petals which give a delicate and 
refined appearance to the medium sized double 
flowers. The color range includes the brightest 
shades of red and orange, as well as the popular 
pastel lighter shades. Packet, 25c. 
ZINNIA SCABIOSA FLOWERED. Mixed. Plants 
attain height of 2-2 1/2 ft., bearing numerous 
medium sized flowers, remarkably resembling the 
pincushioned annual Scabiosa. Brilliant colors in 
mixture, including Scarlet, Orange, Yellow, Pink, 
and White. Packet, 25c. 
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