GREETINGS 
Greetings to each of my Friends, Old and New. May our pleasant relations con¬ 
tinue in the future as in the past. We are always ready to do our part and you will 
always find us coming more than half way. 
Summer has passed, sometimes a little too hot and a little too dry, but some¬ 
thing grand and glorious which usually leaves a lot of pleasant memories. If it has 
not been a normal season we have a right to expect one next year. Normal is average 
and the bad season is the exception. A good season is a never to be forgotten pleasure. 
We now have a brand new season coming on—Fall, with the lawns still green, 
but the leaves turning from green to red, yellow, gold, and brown. It is time to take 
up our bulbs and tender plants before winter and to make plans for the next growing 
season, plans for a bigger and better garden. 
We are now harvesting our crop of bulbs. We have an excellent crop this season 
because of rich, sandy soil, a good spring for planting, and plenty of water with an 
irrigation system which covered our entire garden of 20 acres. Our water supply is 
inexhaustible and hence our crop of bulbs is extremely fine. The bulbs are young, 
high crowned and a pleasure to see. They are now ready to go out and produce for 
you those grand tall spikes that are such a satisfaction to grow. Let them show you 
what they can do. 
Roger Babson says business passed the normal line on September 19, and we 
are now definitely in the prosperity zone, with better times just ahead. (It is nice 
to read this kind of news, is it not?) 
FOREWORD 
We are offering the most outstanding of the new originations and the best of 
the standard commercial varieties. Our list is carefully selected from 600 varieties we 
grew this season. 
“Beautiful Ohio”, our 1935 introduction is worthy of your growing. It was 
awarded seven Blue Ribbons at four different shows this season. This is the first 
season it has ever been exhibited. (Described on Page 1.) 
“Golden Lancer”, our 1936 introduction, is a large yellow which we believe will 
take its place among the outstanding varieties. (Page 1.) 
The quality of our bulbs this season we believe to be of the very highest. The 
same quality of bulbs is used in filling all orders whether from Retail or Prepaid List, 
(Pages 3 to 11 inclusive); Wholesale List (Pages 14, 15, 16); or Rare Bulbs and Bulb- 
lets (Pages 12, 13, and 14). 
“Coupons”. Do not overlook the advantage of these Coupons in making up 
your Fall orders. They save YOU money. (Find the Coupons on back Cover page.) 
Note the addition to our Awards under “Achievement” inside of back cover for 
the year 1936. J. H. 
Mason City Banner Times reprint on “Irrigation”, inside back Cover page. 
BEAUTIFUL OHIO 
INTRODUCED FALL OF 1935 
Introduced by Heberling’s Gladiolus, Inc., Easton, Ill. 
Originated by Mr. J. A. Hullibarger, Route 1, Box 203, Bowling Green, Ohio. 
The Originator, Mr. Hullibarger, preferred the name Miss Ohio, but accepted our 
suggestion of Beautiful Ohio. 
The spikes are thirty-six to forty-six inches tall. The flower head is sixteen to 
eighteen inches long, with sixteen to twenty open flowers and buds to the spike. The 
flower head and placement are of the Minuet type. The spike is straight and strong 
and does not crook in heat. 
