honey exhibits 
501 
will pass out thru the tube to the outside 
and return to their hive. This avoids a 
replacement of bees, and permits the nor¬ 
mal work of the colony to g'o on uninter¬ 
ruptedly. Bees coming in with loads of pol¬ 
len can be seen; and their rejoicings, with 
a quick nervous wagging of their bodies, 
attract the attention of the visitors. 
THE ADVERTISING VALUE OP OBSERVATORY 
HIVES IN SHOW-WINDOWS OP GRO¬ 
CERIES AND DRUGSTORES. 
In the fall, when the active selling sea¬ 
son for honey naturally starts, a beekeep¬ 
er can very often to advantage place a sin¬ 
gle-comb observatory hive in the show-win¬ 
dows of groceries and drugstores where his 
honey is on sale. (See Observatory 
Hives.) The presence of live bees, the hon¬ 
eycomb, the sections just above, in addi¬ 
tion to their educational value to the gen¬ 
eral public, call attention to the honey on 
sale in the window as nothing else can. 
The sidewalk will very often be blocked by 
Charles Mondeng and his son Norman demon¬ 
strating "bees at the Minnesota State fair. Mr. Mon¬ 
deng and his son were awarded the first prize for 
bee demonstration; first prize on golden Italian 
bees; first prize on leather-colored Italian bees. 
crowds to see the “king bee” as they call it, 
and the bees making honey. When both 
comb and extracted are displayed in pack¬ 
ages of various sizes in show-windows 
along with the exhibit of live bees the by¬ 
stander will naturally step inside and buy 
a package of honey. The first package 
will taste so good that it will call for an¬ 
other and another. 
The advertising value of live bees can 
scarcely be overestimated, especially in lo- 
I— 
Norman Mondeng was only eleven years old, yet 
he handled bees without fear. His entire clothing 
was a bathing suit. 
calities where such exhibits have never been 
made before. When sales of honey are 
once started they will keep on and on. 
See Marketing Honey; also Bottling 
Honey. 
It should be understood that bees in 
show-Avindows should be replaced every 
three or four days. After that time they 
will become logy and die. The “exhibit” 
from that time loses its advertising value. 
LIVE-BEE DEMONSTRATION WORK TO ADVER¬ 
TISE HONEY AT THE PAIRS. 
In connection with an exhibit inside of 
a building, there should be a placard 
directing the visitor to a bee-show outside, 
