The enchanting beauty of the flowering trees of 
Japan and those that fringe the banks of the Po¬ 
tomac in spring is something never to be forgotten 
by those who have enjoyed the privilege of seeing 
them. 
Considering the unusual, natural beauty of our 
location and surroundings — mountains, valleys, 
magnificient vistas every way one may turn, favor¬ 
able soil and climatic conditions—-surely there is no 
reason why Pasadena should not aspire to a similar 
position in the world's esteem. 
We, of the various clubs—garden, civic and so¬ 
cial are sponsoring a program designed to attain 
this end by appealing to our many public-spirited 
citizens to make a generous planting of flowering 
trees in their gardens and thus have a part in the 
accomplishment of this history-making event for 
Pasadena. In time, we will be able to usher in the 
Spring with a festival, similar to those held in Japan, 
in which everyone has a joyous part. 
We have asked the undermentioned nurseries for 
aid in carrying out this program and they have 
promised every co-operation in the matter of pro¬ 
viding additional stock, special advertising, etc. We 
invite your patronage in return for the additional 
responsibility they are assuming. 
The ultimate success of this project depends upon 
the wholehearted response of every resident of our 
beloved Pasadena. 
E. H, Rust, Nurseryman 
The Jannoch Nurseries 
v .* 
Coolidge Rare Plant Gardens 
yours for 
"A MORE BEAUTIFUL PASADENA 
