CONTENTS 
Our Pot-Grown Azaleas . Page 2 
Packing and Shipping . Page 2 
Varieties fbr 1936-37 Season __ Page 3 
Notes on Methods of Forcing . Pages 5-6 
Small Azaleas for Growing On . Page 7 
Suggestions in Ordering . Page 7 
Business Terms ...... Page 8 
Price List .. Page 9 
F ore word 
This is our fifteenth year in the business 
. of growing Azaleas for forcing. 
The following pages will tell you about our 
pot-grown Azaleas, our facilities for growing 
these plants, our packing methods, together 
with detailed description of varieties and price 
list. 
If you have not previously forced Azaleas 
you will find our detailed instructions as given 
on pages 5 and 6 of value in enabling you to 
avoid mistakes and insuring you a profit for 
your work. 
Azaleas have been forced by the trade and 
bought by the public for many, many years but 
they have lost none of their popularity. 
The colors of these Azaleas are so vivid 
and they sell so readily that no retail grower 
can afford to ignore them as a means of stim¬ 
ulating business at Christmas, Valentine’s Day, 
Easter and Mother’s Day and in between holi¬ 
days all through the season. 
As proof of the strong “pulling power” of 
Azaleas as a means of increasing sales please 
note the following letter from one of our retail- 
grower customers in Port Leyden, N. Y. 
April 23, 1936. 
Leach’s Nurseries 
Riverton, N. J. 
Dear Sirs: 
We would like to take this opportunity to 
tell you what a splendid item your Azaleas 
were with us at Easter and before. Although 
our establishment is small we succeeded in 
doing five times the business at Easter than 
we have ever done before. 
Your Azaleas were our leader and main 
attraction at our Palm Sunday Flower Show. 
Please send me the following order at 
once. 
Last season’s sale of Azaleas in bloom was 
good. This year promises to be even better. 
Remember — you cannot sell what you do not 
have. Don’t forget that underbuying, on your 
part, is as bad or worse than overbuying. 
B. R. LEACH. 
Suprftit* QPualitit Aluiaya—at tljr SUglit JJrtrc 
