This holiday is rapidly becoming a source of 
profit to the trade thru the sale of Azaleas in bloom, 
especially in the 3 and 4 inch pot sizes. On this 
date the public demands colors which are symbolic 
of approaching Spring. Coral Bell is like a breath 
of Spring. 
The following varieties are especially valuable 
for bringing into bloom from February first on 
thru the balance of the season ending on Mothers’ 
Day. They all force at just about the same rate 
of speed and can therefore be handled as one lot: 
they also give you a good range of popular colors 
from Valentine’s Day on. 
HINODIGERI. 
Vivid scarlet-cerise flowers, compact type of 
plant and good foliage. Easy to force and easy to 
sell. An old, variety but still the best selling and 
most popular Azalea for the average retailer because 
the bright, fire-engine red color of this variety ap¬ 
peals to all classes. Sixty per cent of your total 
order should consist of Hinodigeri. 
SALMON BEAUTY. 
Glowing Salmon-pink flowers. Extra good, deep 
green foliage. Compact plant. Blooms readily for 
Valentine’s Day and on thru to Mothers’ Day. 
Always a good seller. 
MADAME PERICAT. 
As previously stated, the variety Madame Peri- 
cat is not a winter forcer. It will hold the stage on 
Mothers’ Day. An open type of growth with clean 
light green foliage. The flowers are extra large and 
almost semi-double, averaging 2 to 2 l / 2 inches in 
diameter. The color is probably best described as a 
soft baby-pink of an unusual brilliancy and sheen. 
We have never had any Azalea blooming for 
Mothers’ Day that maintained its flowers so long 
in such good condition as Pericat. Due to the open 
nature of the growth each big flower stands out by 
itself and gives the plant a dignity and poise found 
in no other variety. The women react to it right— 
they buy it.- 
The heaviest retail demand for Azaleas in g 
§ bloom comes at Christmas, Valentine’s Day, § 
□ Easter and Mothers’ Day. B 
□ s 
But—There is a steady demand all winter § 
§ and spring—in between holidays for plants at a B 
§ reasonable price. 
□ □ 
Remember—you can’t sell what you haven’t B 
§ got on display. 
□ . g 
: Give us a standing order to ship you a box g 
□ of 25 or more Azaleas in mixed sizes and vari- § 
g eties every two or three weeks beginning Octo- □ 
§ ber 1 through until May. 
d o 
Put the plants on the bench and let them g 
§ come into bloom in three to five weeks. No g 
□ trouble and you will make a good profit, besides B 
g adding color and variety to your stock. The g 
§ flowers stay saleable for a long period. 
□ g 
§ Then, order heavier in time to force for each g 
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