Why Run The Risk of a Crop Failure? 
Good Seed is the First Factor Toward Assured Success 
Of course our prices for seed are higher than 
other varieties because our cantaloupes sell for 
about double the price of any other variety and 
when we cannot get as much for seed as we 
can get for the fruit we will sell the fruit and 
forget the seed. When you know that the cost 
of Hearts of Gold seed is only 1/15 to 1/25 of 
the expense of producing and marketing a crop 
and the character of your seed determines ab¬ 
solutely whether you shall succeed or fail with 
the crop, no further argument should be needed. 
There are still plenty of men who hold a nickel 
so close to their eyes that it obscures the view 
of the big round dollar within easy reach. 
The Roadside Market Fias 
Proved to Be a Great Success 
If you are located an a main highway or can 
get a location on one, you can no doubt do as 
well as our friends from Indiana who wrote us 
the letter at the right. You will find that a sur¬ 
prising amount of all sorts of farm produce can 
be sold at full retail prices. 
Price List for Hearts of 
Gold Melon Seed Will be 
Found on Page 14 
Indiana. Last spring I planted io lbs. of your Hearts 
of Gold. We have picked the patch now starting the 
fourth week and can hardly see where we have picked 
any melons. Today’s picking ran over wo bushels. 
Have had some 8 inches in diameter. Still have lots of 
large ones. We grade in five sizes and the two larger 
sizes make twice the bushels that the three smaller sizes 
do. Had a Purdue University man in the field the other 
day and he said it icas the best patch he ever saw. I used 
750 lbs. of 2-16-8 to the acre and of course sprayed well. 
We sure have the quality melon. Every customer 
around here is satisfied to the limit for quality. Never 
had a kick. Have sent out truck loads the like of which 
never was seen before. 
MARKET GROWERS JOURNAL, Na¬ 
tional trade paper for vegetable growers, $1 
per year; $2 for 3 years; $5 for 10 years. 
Include this in your order. 
Looking East in one of our fields. Packing houses in the distance. 
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