MONARCH SEED AND FEED COMPANY, MEDFORD. OREGON 
55 
for lawn and garden beauty Give 
Your Plants a “SQUARE MEAL’- 
To get a full measure of beauty from your 
lawn and garden you must feed them regu¬ 
larly with a complete, balanced plant food. 
We recommend that you use Vigoro, the com¬ 
plete plant food made by Swift. 
Vigoro was the plant food selected for use 
on the Horticultural Exhibition Gardens at 
A Century of Progress in 1933 and 1934. 
These gardens amazed millions of visitors 
to the Fair with their beauty, yet condi¬ 
tions under which they were required to 
grow were extraordinary. It was necessary 
to make these gardens in washed sand, which 
had been covered with a thin layer of top 
soil. Vigoro was selected because only a 
complete plant food could assure finest 
growth. 
VIGORO Is Easy to Use! 
Vigoro will help anyone have wonderful 
success with our seed. Follow these easy 
directions: 
1. Read the directions enclosed in each bag 
of Vigoro. 
2. Apply Vigoro evenly, sowing it by hand 
like grass seed, or better, putting it on 
with an efficient Vigoro Spreader. 
3. Immediately after applying to established 
lawns, soak down thoroughly. Soaking 
carries the plant food down to the plant 
roots. When not practical to water, ap¬ 
plications to lawns should be followed by 
a light dragging to shake the plant food 
off the blades. 
Clean, Odorless, Economical 
Vigoro is sanitary and odorless and does 
not contain weed seeds or refuse which are 
so objectionable to work with. It is espe¬ 
cially formulated for use by the home gard¬ 
ener supplying lawns, flowers, shrubs, trees, 
and vegetables with the nourishment they 
need for finest growth. It is most economical 
to use, for only four pounds are required to 
feed properly 100 square feet of lawn or 
garden area. 
Vigoro Spreaders 
Vigoro Spreaders make quick work of lawn 
feeding and lawn seeding. They are made 
in four sizes, all with forced feed, shutoff 
control on handle and are adjustable for 
various rates of application. All models are 
priced low. Write for details and prices. 
VIGORO PRICES 
100-lb. bag . .. 
. . .$4.00 
50-lb. bag . .. 
.. . 2,50 
25-lb. bag . .. 
. . . 1.50 
10-lb. pkg. . . . 
... .85 
5-lb. pkg. . . . 
... ,45 
1 6-oz. pkg. . . . 
. . . .10 ^ 
VIGORO 
w Complete plant food 
for 
LAWNS 
CARDENS 
FLOWERS 
SHRUBBERY 
TREES 
FOR FINER GARDENS USE MONARCH SEED AND VIGORO 
for better lawns 
for better flowers 
for better vegetables 
I better shrubs and trees 
VIGORO 1 
Complete plant food 
1 vigoro I 
Complete plant food 
I VIGORO 1 
® Complete plant food 
I VIGORO 
® Complete plant food 
