At Last, the Perfect Berry for the Home Garden:— 
Lovett’s All Season Strawberry 
W E truly believe this to be the most valuable Straw¬ 
berry offered to date! Produced by scientific hand 
pollenization, by crossing one of the now famous Van 
Fleet hybrids and the everbearing variety, Superb, Mr. 
J. A. Kemp, the originator, has given us one of the most 
valuable varieties ever produced. We named it Lovett’s 
All Season, because for the first time we have a truly 
everbearing variety, truly bearing all season. It begins 
bearing in June, and even if the June crop were all one 
could expect of this variety, it would be a most remark¬ 
able acquisition. 
But June just opens its season. It bears large quantities 
right through the summer and fall, the fall crop being greater 
by far than that of any of the other everbearing varieties. We 
know of no other variety that will produce the crop of fruit 
during the hot, dry summer months which this sort does, while 
in size, the individual berry equals the best of the June vari¬ 
eties. Natural sized fruit is illustrated above. 
The plant of Lovett’s All Season is well nigh perfect. In 
our fields it stands out as do few varieties, comparing favorably 
with Edmund Wilscn and Bushel Basket. We find just one 
fault with this variety, if it can be called such, and that is that 
it is inclined to perpetually bear immense crops of fruit which 
causes the parent plants to become weakened late in the sum¬ 
mer. This is no cause for worry, however, since long before the 
productive quality of the parent plant begins to decline, the 
offspring, the young plants, are already producing large quan¬ 
tities of fruit. 
In introducing this latest achievement in small fruits, we chal- 
lange America to show a better berry than Lovett’s All Season. 
It is sent out with the fullest confidence that it will behave 
equally well throughout America and come out with flying 
colors in any comparative tests alongside of recognized leaders 
in both June bearing and everbearing varieties. 
The supply is limited as yet, but we have on hand several thousand well-rooted pot-grown plants which 
we offer to those in search of the best. Write TO-DAY for our special “Midseason Hints,” offering a 
complete assortment of both June and Everbearing Strawberries in time-saving Pot-grown Plants. 
Plan Your Fall Planting 
NOW! 
Lovett’s for Small Fruits 
The true garden enthusiast will find a welcome 
opportunity during July to plan for fall activity. 
Look at your garden from a distance. View it 
from all angles to discover bare spots and where 
changes or additions of plant material would help 
the whole picture. Then consult Lovett’s Cata¬ 
logue, No. 107, which, if you did not get it last 
spring, will gladly be mailed upon request. Make 
out your order for fall delivery at the prices 
quoted. Send it to us and we will enter it, ship¬ 
ment to be made in due season. In due time, all 
customers receive our Guide to Fall Planting, 
but early orders will be benefited by the lower 
quotations that ruled on many items last spring. 
Lovett’s Catalogue No. 107 offers a complete line 
of Blackberries, Raspberries, Grapes, and other 
small fruits, Fruit trees, Flardy Roses, Shrubs, 
Trees, etc. 
LOVETT’S NURSERY 
Box 125 Little Silver, New Jersey 
Lovell's Pol-grown Strawberry Plants 
Save—All Round 
Lovett’s “Midseason 
Hints” 
Is the title of our new catalogue 
No. 108, devoted largely to encour¬ 
age the planting of pot-grown Straw¬ 
berry plants. With the help of 
Lovett’s sturdy pot-grown plants, 
you may gather fair crops of ever¬ 
bearing varieties within sixty days 
after plants are set out. Set out 
pot-grown plants in any rows or 
beds that have borne spring crops of 
vegetables. Next summer will see 
you rewarded with handsome crops 
of luscious fruits of the June bearing 
varieties. Write for Lovett’s “Mid¬ 
season Hints,” to-day, also for cata¬ 
logue No. 107, mentioned alongside, 
unless, indeed, you received it in the 
spring. 
THE COUNTRY LIFE PRESS, GARDEN CITY, NEW YORK 
