The  RURAL  NEW-YORKER 
45 
W hat’s  under  the  rubber ? 
— hidden  weakness  or  rugged  strength? 
Get  the  inside  story  before  you  buy  your  boots 
There’s  nothing  mysterious  about  the  wear 
of  a  boot — 
You  get  just  as  much  wear  out  of  it  as 
the  maker  builds  into  it. 
What  s  built  under  the  smooth  rubber 
surface?  Is  it  rugged  strength  or  hidden 
weakness  ? 
In  the  illustrations  below  we’re  making 
just  as  plain  as  diagrams  can,  what’s  “ un¬ 
der  the  rubber”  in  a  “U.  S.”  Boot. 
We  ve  picked  out  the  four  points  where 
boots  get  the  hardest  wear — ankle,  back  of 
the  heel,  instep  and  sole. 
Notice  the  strong  reinforcements 
built  into  U.  S.  Boots  at  every  one  of 
these  points! 
We’ve  been  making  rubber  foot¬ 
wear  for  75  years.  We  don’t  just  buy 
rubber — we  actually  produce  on  our 
own  plantations  the  finest  grade  that 
can  be  grown.  Our  factories  are  manned  by 
the  most  experienced  boot  makers  in  the 
country — craftsmen  who  know  the  im¬ 
portance  of  painstaking  care.  And  we’re 
proud  of  the  results — and  of  the  satisfaction 
farmers  take  in  them. 
Other  Footwear  in  the  big  “U.  S.”  line  — 
all  built  to  give  the  utmost  service 
You’ll  find  every  type  of  rubber  footwear 
in  the  big  U.  S.  line.  There’s  the  U.  S. 
Walrus,  the  famous  all-rubber  overshoe — 
the  U.  S.  lace  Bootee,  a  rubber  work- 
shoe  for  spring  and  fall — U.  S.  Arctics 
and  Rubbers — all  styles  and  sizes  for 
the  whole  family.  Look  for  the  “U.  S.” 
trademark  whenever  you  buy  —  the 
honor  mark  of  the  oldest  rubber  organ¬ 
ization  in  the  world. 
Trade 
Mark 
Extra  heavy  flange  sole 
THB  ANKLE - Here  the 
“U.  S."  Boot  has  an 
extra  “ collar  ”  that 
runs  all  the  tu ay  round 
the  leg ,  and  on  top  of 
that  is  vulcanized  a 
heavy  side-stay . 
United  States  Rubber  Company 
the  instep — A  series  of  grad¬ 
uated  reinforcing  layers  in  the 
instep  combines  unusual  flex¬ 
ibility  with  surprising  strength. 
back  op  thb  hebl  —  Eleven 
layers  of  heavy  duck  and  highest 
grade  rubber  make  this  one  of 
the  strongest  points  of  the  whole 
boot. 
thb  solb — A  thick,  single  layer  of 
the  finest,  toughest  high-grade  rub¬ 
ber.  Its  flange  shape  means  extra 
protection  and  wear.  A  rugged 
outside  foxing  unites  the  sole  and 
the  upper  into  one  solid  piece. 
j  Askfor  us.  Boots 
