195 
‘Ibt  RURAL  NEW-YORKER 
** 
{'* 
back  of  the  heel — Eleven  layers 
of  heavy  duck  and  highest  grade 
rubber  make  this  one  of  the  strongest 
points  of  the  whole  boot. 
Extra  heavy  flange  sole 
the  sole — A  thick  single-layer 
of  the  finest ,  toughest  high-grade 
rubber.  Its  flange  shape  means 
extra  protection  and  wear. 
tub  ankle — Here  the  U .  o. 
Boot  has  an  extra  “ collar ”  that 
runs  all  the  way  round  the  leg, 
and  on  top  of  that  is  vulcanized  a 
heavy  side-stay. 
the  instep — A  series  of  gradu¬ 
ated  reinforcing  layers  in  the 
instep  combines  unusual  flexibil¬ 
ity  with  surprising  strength. 
// 
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H  - 
In  the  4  places  where  the  strain 
is  hardest  “US.”  reinforcements  insure  extra  wear 
Trade  Mark 
Unless  a  boot  is  skillfully  made,  it 
will  break  at  one  of  four  vital  points 
and  let  the  water  through  long  before 
it  should — 
It  will  give  away  at  the  heel  —  or 
break  at  the  instep  —  or  sag  at  the 
ankle  or  wear  through  at  the  sole  — 
It’s  at  one  of  these  four  places  that 
the  strain  on  a  boot  is  hardest. 
That’s  why  the  makers  of  “U.  S.” 
Boots  have  built  a  strong  system  of 
protection  into  these  points  of 
hardest  wear. 
From  7  to  1 1  extra  layers  of  fabric 
and  tough  rubber  reinforce  every 
pair  of  U.  S.  Boots  at  the  very  places 
that  are  generally  the  “weak  spots.” 
The  diagrams  above  show  you  just 
how  U.  S.  Boots  are  built.  Their  con¬ 
struction  is  the  result  of  75  years  of 
experience  in  boot  making.  Light 
enough  for  solid  comfort — yet  strong 
enough  for  the  hardest  tests  you  can 
give  them — it  takes  years  of  experience 
to  make  a  boot  like  that. 
Other  **U.  S.”  Footwear — all  built  to 
give  the  utmost  service 
You’ll  find  every  type  of  rubber  footwear  in 
the  big  U.  S.  line.  There’s  the  U.  S.  Walrus, 
the  famous  all-rubber  overshoe— the  U.  S. 
lace  Bootee,  a  rubber  workshoe  for  spring 
and  fall — U.  S.  Arctics  and  Rubbers — all 
styles  and  sizes  for  the  whole  family.  Look 
for  the  “U.  S.”  trademark  whenever  you 
buy--the  honor  mark  of  the  largest  and 
oldest  rubber  organization  in  the  world. 
United  States  Rubber  Company 
^>“u.s:  Boots 
