To  more  than  four  million  homes 
this  book  brings  a  saving 
This  book  is  saving  millions  of  dollars 
for  the  American  people 
Are  you  using  this  Book?  Is  it 
Saving  money  for  you  and  your 
family? 
Are  you  taking  full  advantage 
of  the  opportunity  for  saving  it 
brings  into  your  home? 
Do  you  consult  this  Book — 
this  price  guide — every  week  to 
find  the  lowest  price  for  every¬ 
thing  you  buy? 
It  will  save  you  many  dollars 
on  your  needs,  on  your  family’s 
needs,  if  you  use  it.  It  will  give 
you  the  lowest  price  on  goods  of 
standard  quality — always. 
Millions  Buy  from  this  Book 
on  Faith  in  the  Name 
Montgomery  Ward 
For  Fifty  Years,  Montgomery 
Ward  has  been  selling  only  goods 
of  Standard,  Serviceable  quality. 
The  American  people  have 
learned  by  fifty  years’  experience 
that  they  can  trust  Ward’s  and 
that  W^id’s  prices  are  as  low  as 
absolutely  reliable  goods  can 
be  bought. 
For  Fifty  Years,  we  have  kept 
faith  with  the  public.  We  never 
sacrifice  quality  to  make  a  seem¬ 
ingly  low  price.  We  make  no 
price  baits  by  offering  goods  of 
inferior  quality.  We  quote  the 
lowest  possible  prices — but  al¬ 
ways  on  the  kind  of  merchandise 
that  stands  examination  and 
use. 
Buy  from  this  Book  — 
Use  it  Every  Week 
This  Book  is  of  value  to  you 
only  if  you  get  the  habit  of  using 
it  every  week.  It  will  save  you 
money  only  if  you  use  it.  And, 
Your  Orders  Shipped 
Within  48  Hours 
Our  new  system  of  filling  orders  is  now 
six  months  old.  Six  months’  successful 
operation  enables  us  to  say — Your  Order 
will  be  shipped  promptly;  certainly  in 
less  than  48  hours. 
As  a  matter  of  fact,  most  orders  are 
now  being  shipped  the  same  day  they  are 
received. 
With  the  lowest  market  prices,  goods 
always  of  Ward  Quality,  and  the  most 
prompt  and  accurate  service,  it  is  true 
indeed  that:  “Montgomery  Ward  &  Co., 
the  Oldest  Mail  Order  House  is  Today 
the  Most  Progressive.” 
then  it  will  bring  into  your  home 
a  great  satisfaction  and  a  large 
saving. 
It  will  bring  you  the  advantage 
of  always  getting  dependable 
goods.  It  will  insure  your  get¬ 
ting  prompt,  courteous  service. 
It  will  insure  your  always  buying 
at  the  lowest  price. 
Montgomery  Ward  &  Co.  is 
the  oldest  mail  order  house — the 
originator  of  selling  goods  by 
mail.  Yet,  never  in  our  Fifty 
Years’  history  has  this  organi¬ 
zation  been  so  capable  of  serving 
you  well,  so  filled  with  the  spirit 
of  youth,  of  progress  and  so  alert 
to  give  you  satisfactory  service 
and  lower  and  lower  prices. 
Buy  from  this  Book.  Fill  all 
your  needs  from  this  Book — 
everything  for  the  Family,  the 
Home  and  the  Farm.  Consult 
it  daily  to  find  the  right  price, 
the  lowest  price  for  dependable 
goods  of  standard  quality. 
Montgomery  Ward  &.  Co, 
Chicago  Kansas  City 
St.  Paul  Portland,  Ore.  Fort  Worth 
Montgomery  Ward  6?  C°. 
The  Oldest  Mail  Order  House  is  Today  theMost  Progressive 
