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for  FALL 
HESE  exceptional  values  point  the  way  to  big 
Essentially  youthful 
■StiBf  jj  in  its  newly  created  de- 
sign,  you  will  find  a 
world  of  becomingness 
in  this  chic  frock  of  the 
ever  popular  all  silk 
taffeta.  Its  dainty  skirt 
shows  all  around  rows  of  cording, 
beneath  which  it  is  literally  cov¬ 
ered  both  front  and  back  with  most 
effectively  colorful  allover  em¬ 
broidery,  which  finds  its  match'  in 
embroidery  applied  to  the  tiny 
turnback  cuffs.  Adding  its  note 
of  harmony  is  the  pretty  satin  rib¬ 
bon  girdle  which  ends  in  stream¬ 
ers  down  the  front,  held  by  a  be¬ 
witching  ribbon  rosette.  Refresh¬ 
ing  in  its  contrast  is  the  sheer 
narrow  collar  of  embroidered  or¬ 
gandie.  Dress  fastens  invisibly  at 
left  side. 
WOMEN’S  REGULAR  SIZES— 
32  to-  44  inches  bust  measure.  Give 
measurements.  Shipping  weight, 
1  %  pounds. 
3  I  N 68450-Black. 
3IN6846C  $*7  QC 
Navy  blue.  4  « 
Shipped  from  CHICAGO  Ot 
PHILADELPHIA  store. 
Stylish  Panel-Back  Fine 
Mercerized  Cotton 
""X  Stockings. 
\  86  N  23600— Black. 
\  86  N  2  3  6  I  C — Dark  brown. 
\  8  6N  2  3  620— White. 
1  Style  that  is  individual  and 
smart.  They’re  sturdy  and  de- 
All  Wool 
Velour 
Could  greater  value  be  desired 
than  an  all  wool  winter  weight 
velour  coat  for  $9,981  You  will 
find  in  this  coat  a  pleasing 
wealth  of  style  too;  brilliant 
decorative  fiber  silk  stitching 
applied  to  the  warm,  handsome, 
button-up  collar  and  matched  by 
stitching  upon  the  button  trim¬ 
med  wide,  strap  cuffs.  Coat  has 
good  looking  patch  pockets  of 
novel  design  and  closes  in  front 
with  large  ornamental  disc  but¬ 
ton  so  fashionable  this  year, 
completed  by  a  wide  tailored 
piped  buttonhole.  All  around 
cross  over  belt.  Length,  48 
inches,  unlined. 
WOMEN’S  AND  MISSES’ 
SIZES — 34  to  46  inches  bust 
measure.  State  size.  Shipping 
weight,  6  pounds. 
I  7N  I  04  5C— Navy  blue. 
I7NI046C  $0  Oft 
Brown. 
.Shipped  from  CHICAGO  or 
PHILADELPHIA  store. 
Order  Direct  From 
This 
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Just  as  Great  Bargains 
for  All  the  Family. 
k  If  you  haven* t 
I  this  book,  send 
S  coupon  for  it 
TODAY. 
Genuine  Good 
year  Welt. 
I5N2834C— Brown. 
I5N2835C— Black. 
For  smart  style,  coupled  j flfl 
with  the  quality  that  gives 
extremely  long  wear,  this 
shoe  is  a  sensational  value. 
Genuine  V  i  c  i  Kid  Lace 
Oxford.  _  Military  heel  with  rubber  top  lift. 
Sizes,  2y2  to  8.  State  size. 
Wide  widths  only. 
.  Shipping  wt.,  1  y2  lbs. 
Shipped  from  CHICAGO  or  PHILA 
DELPHIA  store. 
Sears,  Roebuck  and  Co. 
Chicago  Philadelphia  Dallas  Seattle 
Send  me  Latest  General  Catalog  No.  66R57. 
All  Wool  Dark  Brown 
Cassimere. 
40N3249C  «/•  AO 
With  One  Pair  Pants.  J O 
40N3247C  "J  Q/T 
With  Two  Pairs  Pants.  4.73 
Sizes,  7  to  17  years. 
You  cannot  duplicate  these  values 
and  prices  anywhere.  Made  from  a 
strongly  woven  ALL  WOOL  dark 
brown  mixed  cassimere.  Good  strong 
lining  in  coat.  Full  lined  knicker¬ 
bockers:  two  pairs  of  pants  mean 
almost  double  wear.  State  age  size. 
Shipping  weight,  suit  with  one  pair 
pants,  3%  pounds;  with  two  pairs 
pants.  444  pounds. 
Shipped  from  CHICAGO  or  PHILA¬ 
DELPHIA  store. 
All  Wool  Serge. 
This  girls'  dress  is  exception¬ 
ally  low  in  price  and  made  of 
extra  good  quality  all  wool 
serge,  pleasingly  suited  for 
school  or  everyday  wear.  The 
side  plaited  skirt  is  attached  to 
waist  beneath  narrow  tie  sash, 
while  front  shows  fiber  silk  hand 
embroidery  and  red  piping  on 
sieves  and  around  neck. 
AGES— 7  to  14  years.  State 
age  size.  Shipping  wt.,  1%  lbs. 
3  I  N  2 400C — Navy  blue. 
8^3^240.  C  $3#?9 
Shipped  from  CHICAGO  or 
PHILADELPHIA  store. 
Name 
Postoffice 
Rural  Route 
VALUES 
IN  THIS 
1IOO  PAGE 
k.  BOOK  , 
