1 he  RURAL  NEW-YORKER 
1253 
Trail  Blazers 
A  LL  over  the  Great  West  is  written 
ik  the  record  of  the  pioneers  who 
blazed  the  first  trails  that  guided  civili¬ 
zation  in  its  westward  march. 
As  settlers  followed,  Montgomery 
Ward  and  George  R.  Thorne  blazed  a 
new  trail  to  them,  being  first  to  fill  their 
wants  direct  by  mail  and  in  the  com¬ 
plete  spirit  of  the  Golden  Rule. 
Trail  Blazers — Business  Pioneers 
we  were,  and  are.  Fifty-one  years  have 
but  given  us  cxperience.We  stand  today 
more  alert,  forward  looking,  searching 
out  new  methods  in  manufacture  and 
trade  to  secure  for  you  better  goods  and 
bigger  values  and  greater  savings. 
Trail  Blazers  of  over  fifty  years  ago, 
Montgomery  Ward  &  Co.  still  clings  to 
this  spirit  of  leadership — we  are  Ihe 
Oldest  Mail  Order  House  and  Today 
the  Most  Progressive. 
SfOU.NEED 
WHEREVER  YOU  AR 
LEWIS  and  CLARK 
Blazing  the  Oregon  Trail 
1805 
Tatt&  Winter  1923-24  Catalogued 
MONTGOMERY  WARD  &  CO 
All  over  America 
This  Book  is  Now  Saving  Millions 
of  Dollars  for  the  American  People 
The  opportunity  is  now  yours  to  Save  Money  on 
nearly  everything  you  buy  —  for  the  Farm,  the 
Home  and  the  Family. 
You  have  a  copy  of  this  book — or  a  neighbor  has 
one.  Because  into  every  state,  into  every  city, 
into  every  county  all  over  America  the  Montgomery 
Ward  &  Co.  Catalogue  has  gone,  bringing  its 
opportunity  for  money  saving  this  Fall. 
Montgomery  Ward  &.  Co.  Is  Working 
Constantly  to  Keep  Prices  Down 
Over  Forty  Million  dollars’  worth  of  merchan¬ 
dise  has  been  bought  and  manufactured  especially 
for  this  Catalogue,  bought  when  prices  were  the 
lowest — articles  of  steel  were  manufactured  when 
steel  prices  were  down,  leather  goods  when  hide 
prices  were  low. 
Our  buyers  have  actually  searched  the  impor¬ 
tant  markets  of  the  world  in  their  determination 
to  secure  these  bargains  for  you — to  help  hold 
prices  down ,  to  make  your  savings  larger. 
Are  You  Using  This  Book? 
Are  you  taking  full  advantage  of  your  money¬ 
saving  opportunity  ?  Is  your  family  buying  from 
this  book  ? 
You  can  save  many  dollars  this  season  if  you 
use  this  Catalogue ,  if  you  buy  from  it  regularly, 
if  you  study  this  book  and  see  for  yourself  the 
saving  it  brings  to  you. 
Ward  Quality— And  low  prices 
Never,  in  over  fifty  years,  have  we  intentionally 
sacrificed  quality  to  make  a  low  price.  We  offer  no 
price  baits  on  unserviceable  merchandise. 
It  is  our  policy  to  sell  only  goods  of  Ward  Qual¬ 
ity — the  kind  of  goods  that  stand  inspection  and 
use.  So  a  low  price  at  Montgomery  Ward  &  Co.  is 
always  a  low  price  on  reliable  goods  of  standard 
quality. 
We  believe  it  takes  both  standard  quality  and 
low  price  to  make  a  bargain.  And  every  bargain 
we  offer  is  a  reliable,  serviceable  article  that  will 
give  you  entire  satisfaction. 
Begin  today  saving  money  by  using  this  book. 
Begin  today  sending  all  your  orders  to  Ward’s — 
where  your  patronage  is  always  appreciated,  where 
for  over  fifty  years  every  customer  has  always  been 
given  a  square  deal. 
MONTGOMERY  WARD  &.  CO. 
CHICAGO  KANSAS  CITY  ST.  PAUL 
PORTLAND,  ORE.  FT.  WORTH 
Your  Order  will  be  Shipped 
in  Less  than  48  Hours 
Our  new  perfected  system  of  filling 
orders  is  now  over  a  year  old. 
And  our  records  prove  that  during 
the  past  year  nearly  all  orders  were 
shipped  in  less  than  48  hours. 
48  hour  service  is  our  promise  to 
you.  But  we  do  better  than  our 
promise — because  a  large  percent¬ 
age  of  our  ordtrs  are  actually  shipped 
within  24  hours. 
So  you  can  order  from  Montgomery 
Ward  &  Co.  and  feel  sure  that  nearly 
every  time  your  order  will  be  shipped 
in  less  than  48  hours,  and  frequently 
within  24  hours. 
The  Oldest  Mail  Order  House  is  Today  theMost  Progressive 
