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Stretches  five  times 
its  length! 
Why  live ,  elastic  rubber 
gives  “U.  S”  Boots 
CUT  a  strip  of  rubber  half 
an  inch  wide  from  a 
“U.  S.”  Boot  —  and  you’d  find  it 
would  stretch  five  times  its  length 
without  breaking! 
Into  U.  S.  Boots  is  put  rubber  as  live 
as  an  elastic  band. 
Here’s  why  this  rubber  means  longer 
wear. 
Every  step  you  take,  your  boots  bend 
and  wrinkle.  Thousands  of  times  each  day 
—the  same  strains  in  the  same  spots. 
It’s  these  strains  that  make  ordinary 
rubber  crack  and  break. 
The  live,  tough  rubber  of  U.  S.  Boots 
has  the  flexibility  to  stand  constant  bend¬ 
ing.  It  stays  strong  and  pliable — resists 
strain  and  prevents  breaking. 
Backed  by  reinforcements 
Anchored  in  this  solid  rubber  is  layer  on 
layer  of  tough  fabric  reinforcements.  In 
the  places  where  the  hard  strains  come 
there  are  from  7  to  11  separate  plies  of 
rubber  and  fabric  in  U.  S.  Boots. 
Reinforcements  that  give  rugged 
strength  —  rubber  that  stays  tough  and  re¬ 
sisting — these  are  the  reasons  why  U.  S. 
Boots  mean  longer  wear  and  better  service. 
If  you’re  not  wearing  “U.  S.”  now — ask 
for  a  pair  next  time.  Get  the  longest  wear 
a  boot  can  give  you. 
You’ll  find  every  type  of  footwear  in  the  big 
U.  S.  line.  There’s  the  U.  S.  Walrus — the  famous 
all-rubber  overshoe ;  the  U.  S.  Bootee,  a  lace  rubber 
workshoe  for  spring  and  fall;  U.  S.  Rubbers  and 
Arctics — all  styles  and  sizes  for  the  whole  family. 
Look  for  the  “U.  S.”  trademark  whenever  you  buy. 
United  States  Rubber  Company 
