The  RURAL  NEW-YORKER 
1419 
They  have  more 
than  strength 
How  an  added  quality  gives  “U.  S.”  Boots  longer  wear 
Rugged  strength — that’s  what  most  farmers 
look  for  when  they  buy  boots.  Strength  to 
stand  kicking  around  the  barnyard — tramp¬ 
ing  over  rough  ground  —  through  ice  and 
slush. 
“U.  S.”  Boots  are  built  strong.  But 
they’ve  got  something  more  than  strength. 
Into  every  “U.  S.”  Boot  is  put  one  of  the 
most  elastic  rubber  compounds  ever 
used  in  boot  construction. 
Cut  a  strip  of  rubber  from  a  “  U.  S.”  Boot 
— and  you’d  find  it  would  stretch  more  than 
five  times  its  length  without  breaking! 
The  tough  fabric  reinforcements  of  “U.  S.” 
Boots  are  anchored  in  solid  rubber  as  live 
as  an  elastic  band. 
That’s  why  “U.  S.”  Boots  have  unusual 
flexibility  as  well  as  strength.  That’s  why 
they  stand  constant  strains  without  crack¬ 
ing  or  breaking.  That’s  why  bending  and 
flexing  thousands  of  times  each  day  leave 
them  tough  and  resisting.  And  that’s  why 
thousands  of  farmers  in  every  section  of  the 
country  are  turning  to  “U.  S.  ”  today. 
Be  sure  to  ask  for  “U.  S.”  It  will  pay 
you  to  get  the  longest  wear  a  boot  can 
give  you. 
Other  “U.  S.”  Footwear  built 
for  long ,  hard  service 
You’ll  find  every  type  of  rubber 
footwear  in  the  big  “U.  S.”  line. 
There’s  the  “U.  S.”  Walrus,  the 
famous  all -rubber  overshoe — the 
“U.  S.”  Bootee,  a  lace  rubber 
work-shoe  for  spring  and  fall — 
“U.  S.”  Arctics  and  Rubbers — all 
styles  and  sizes  for  the  whole 
family.  Look  for  the  “U.  S.” 
trademark  whenever  you  buy — 
the  honor  mark  of  the  largest 
rubber  organization  in  the  world. 
thb  instbp — A  boot  has  no  lac¬ 
ing  in  front,  like  a  shoe,  to  give 
as  you  walk.  Every  mile  you  go, 
the  rubber  bends  and  buckles  900 
times.  We’ve  put  a  series  of  gradu¬ 
ated  reinforcing  layers  into  the 
instep ,  combining  unusual  flexi¬ 
bility  with  surprising  strength. 
United  States  Rubber  Company 
A  strip  of  rubber  cut  from  a  “ U .  S.”  Boot 
stretches  more  than  5  times  its  length  with - 
out  breaking  —  and  snaps  back  into  shape 
like  an  elastic  band.  This  live,  elastic  rub - 
ber  is  one  of  the  reasons  for  the  unusual 
flexibility  and  long  wear  of  “U.  S.”  Boots . 
