WHAT OUR WORK 
CAN MEAN TO YOU 
Producing a crop is like forging a chain. 
Each factor in crop production must be 100% 
efficient if you are to secure a crop of maxi¬ 
mum yield and money value. No chain is 
stronger than its weakest link. 
Let 100 represent perfection in each item 
or factor in crop production and the strength 
of each perfectly forged link in your chain. 
If any one essential factor in crop production 
is only 50% efficient—if any link in the chain 
is imperfectly forged so as to be only half as 
strong as the rest, your crop cannot exceed 
50%, your chain will break when the tension 
reaches 50% of the strain which all but one 
link will stand. 
When a man buys seed with which to grow 
any crop it is like forging the first link of 
a chain. It is also like starting on a journey. 
If he secures seed capable of producing the 
highest yield and money value per acre, he is 
starting in the right direction toward a crop 
which will make him a maximum profit. If 
you want to go from Raleigh to Columbia you 
must travel south not north. If you start your 
crop with a mixed variety or with a variety 
which will make poor quality or a low yield, 
you can never reach your goal of a crop of 
maximum money value, even if you and nature 
supply every other factor for crop production 
of 100% efficiency. 
Just so you will never reach Columbia 
from Raleigh if you go north, even though 
you have a perfect automobile, perfect 
weather, a good road and a full gas tank. 
You must start right in making a crop or a 
journey. 
It is penny wise and pound foolish to plan 
to spend $100 per acre for rent of good land, 
for fertilizer, for cultivation, curing, grad¬ 
ing and marketing an acre of tobacco and 
then buy tobacco seed which you know little 
or nothing about. Seed of the finest tested 
variety grown in isolated fields from pedi¬ 
greed, self-fertilized plants descended from 
generation to generation from the highest 
quality parent plants, can be had at a cost 
not exceeding 20 cents per crop acre. You 
can save but 20 cents per acre on tobacco seed 
and this saving may cost you $50 or much 
more in the out-turn of your crop. 
This same situation in different degrees 
exists with cotton, with grain and with all 
other field crops. Can you, therefore, afford 
to take any chances with your seed supply? 
Can you afford not to personally know your 
seedsman? Is he a seed breeder of long and 
honorable reputation? Has he bred and dis¬ 
tributed varieties which have raised the 
quality and profitableness of cotton, grains, 
tobacco and other crops? Does he invite you 
to visit him and see his work? 
We have bred a long list of southern crop 
plants which have added millions of dollars 
to the returns of the farmers of the cotton 
belt. We have added immeasurably to the 
value of the cotton, grain and tobacco crops 
of the eastern south by the practical, scien¬ 
tific plant breeding which we have steadily 
carried on for one-third of a century. 
We are not ordinary seedsmen but are a 
source of supply of better varieties which 
will produce greater profits. Our work is con¬ 
tinuous, and just ahead we have new strains 
of crop plants which we believe will add much 
more to the profits and satisfaction of south¬ 
ern agriculture. 
We invite you to visit us so that you may 
see what we are doing for your profit and 
prosperity. We have no secrets. We will 
show you anything we have. We will answer 
any question if we know the answer, and, 
more important to you, we will not try to 
answer if we don’t know. Only the fool pre¬ 
tends to know it all. 
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