HOME of RARE GLADS 
lfi 
“The Glad Grower’’ 
Such is the name of a, new publication to be first presented to the glad 
lovers of the world on March first, 1936. It has been evident to the author, who 
incidentally will be manager and editor of this new publication, for some time, 
that a magazine issued regularly and at a reasonable price, with reasonable 
advertising rates, has been in demand for a long period among growers and 
amateurs. This has finally been realized and we hope that the following de¬ 
scription of the purposes for which the magazine is intended will serve in a 
small way to give you an idea what this magazine will do for you. 
First, this magazine will be designed for the benefit of the grower. That 
is, it will circulate among growers and amateurs both; definition of wholesale 
and retail advertising being defined carefully. It will have careful study for the 
beginner, advanced research for the grower, and entertaining gossip for the 
collector. The magazine will be an advertising medium by which the grower 
can bring his wares to thousands of amateurs and other growers at a minimum 
of expense. The' advertising rates will not be over $15.00 per page and there is 
planned for several pages of classified advertising at a low rate of a few cents 
per word. This publication will not be limited to gladiolus, but will accept 
advertising from other flower growers, dahlias, perennials, etc., but is primarily 
intended for the glad grower. The commercial growers have been neglected in 
the past and this work is intended to give him a chance to spend his advert sing 
money where it will reach the glad buyer. 
Secondly, this magazine is not the organ or publication of a Society or 
organization, therefore it will be much more possible to handle publication 
locally, assuring prompt issuing and mailing. 
Third, the subscription price will be very low—one dollar per year. Part 
of this will go toward an annual trophy to be given at some gladiolus show 
durng the year as a grand award to the most meritorious exhibit. Details will 
be announced in an issue of the magazine. 
Fourth, the magazine will be a source of information for any amateur 
or grower. A department will be designed for this. 
Interest will be stimulated throughout the world as departments will be 
reserved for state organizations and they wll be expected to contrbute regularly. 
Some of these organizations have already been contacted and are very willing 
to cooperate. 
Articles from growers themselves will be solicited, describing themselves, 
organizations and growing methods. Sort of a biography article. 
Ample financial backing has made this magazine possible and it is intend¬ 
ed for this first issue to give free advertising space to those who evidence 
signs of interest and cooperation. There will be several thousands of these 
magazines go out to active amateurs and growers, and from interest already 
displayed, the success of the publication seems assured. 
NOW—Your comments ere desired as this is to be your magazine. We 
want to know just what you want in it. How about an article from your own 
pen? There will be about forty pages tc the book and half will be for advertis¬ 
ing the balance in material. It is hoped to extend this to sixty pages soon. 
The advertising must be live advertising, as that is what the reader wants. 
Let us have your ad, and your subscription fee for a year, one dollar. 
Make all checks payable to THE GLAD GROWER, H. J. Nitehman, Arlington, 
Ohio—and, Thanks, very much. 
