Our Greetings for 1936 
In extending our warmest greetings to those of the Dahlia world at the beginning of 
another season, we trust the past season brought happiness and that your Dahlias were 
a success and now you are looking forward to future, making plans for a better garden 
and adding a few more Dahlias to your collection. It is no easy task to select those 
new Dahlias for your garden. You no doubt will receive Dahlia catalogs galore and of 
course all the publishers have put their best efforts forward to secure their share of 
your requirements, then you no doubt have read in the magazines all about the hundred 
and one new varieties that are expected to make Dahlia history. 
So, I realize that there never was so much confusion in knowing what to buy 
for the Dahlia garden as at this present moment and there is no yard stick to solve 
the buyers’ problem, except the reputation of introducers, therefore we place our 
reputation before you for consideration. We urge you to investigate the reputation of 
the introducer or commercial grower before you make your 1936 purchases. 
We have been in the Dahlia business for several years, first and last for a hobby, 
then it was found necessary to find an outlet for our surplus stock, this was a success, 
so gradually we have made connections with masters of the art of producing the world’s 
greatest Dahlias, so today we have the undisputed reputation of introducing the largest 
Dahlias in the world. Our slogan is “GIANTS OF THE SHOW ROOM’’ and if you see 
any other grower using this slogan, he is using our slogan, we originated it. 
We sincerely trust that you will grow our giants this season, this is almost im¬ 
perative if you are to compete in the largest bloom classes. Our Dahlias have won more 
major awards in the show room the past three years than all other Dahlias. Our 
Dahlias won over fifty percent of all prizes at the San Francisco, California Da-hlia ex¬ 
hibition in 1935, a feat never accomplished before in the world anywhere. Our 1936 in¬ 
troductions will measure up to our former world famous introductions, but we urge our 
customers to order early. Our introductions are so widely known that our stock on 
some varieties are sold out before our catalog is mailed. This year was no exception in 
this respect, our root stock of California Peach is now sold out. 
In our announcement of new originations last year, we predicted cups and blue 
ribbons for those who grew th^in. The show rooms of the world during the past season 
upheld the prediction and many of our friends are the proud possessors of major awards 
won with them. 
We are again backing our 1936 creations to uphold the name SUCCESS and entitle 
us to an undisputed claim to the phrase “Giants of the Show Room.” 
To the newcomer and prospective customer: We solicit your patronage and assure 
you that your orders will receive personal attention. A trial order will convince you 
that our stock, our service and our business methods are all designed to make you one of 
our happy “Ballay-Success Family.” 
Our advice is: Grow good Dahlias, enter them in the shows and win. If you do not 
win, give the other fellqw a cheer; he had to work hard to beat you. 
Let’s make 1936, Bigger, Better and Busier. 
Bigger Gardens, Better Dahlias and Busier People. 
Sincerely yours, 
CHARLES G. REED. 
