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The Frank S. Platt Co. 
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•Established 
Keep pace with time and faith with friends. 
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Seeds of Known Quality Are Worth More Than They Cost . ^ 
EEDS, like other commodities, vary greatly in their value. Purity, Germination, 
Productiveness, Earliness, Adaptability, Uniformity, Beauty, Color, Food Value, 
Shipping Qualities, and Disease-Resistance are some of the plant characteristics 
that seedsmen and plant breeders have been striving to put into their seeds to a 
greater degree. These efforts have achieved results that are far in advance of the best in 
use a few years ago. Improved types and strains are the most practical means of reducing 
cost of production. 
The difference in cost of new hybrid seed corn, sufficient to plant an acre, is about $4.00, 
whereas the value of the crop has been practically doubled in many cases. Similar results 
have been obtained with better strains of Lettuce, Cabbage, Celery, Beans; in fact, almost 
all vegetable crops. True figures would look fantastic in many cases; nevertheless, when 
seed alone accounts for cutting 95% of No. 1 heads of a Lettuce crop, compared with 30%, 
any slight difference in cost of seed is insignificant. 
Flower seed growers have done and are doing remarkable work in improving plant types, 
as many gardeners are well aware. It is our privilege to make these better types available to 
you through our Annual Catalog. 
A word of warning to those who purchase Lawn Grass Seed. State Experiment Station 
analyses show that many mixtures on the market are very low in grade. Reports show 
many mixtures contain 25% to 30% inert material, 40% to 66% cheap filler grass seed, 
2% to 3% weeds, and only 6% to 15% seed of lawn-making grasses. The Connecticut State 
Report shows our four most popular mixtures contain an average of 94.13% Pure Seed of 
desirable, lawn-making varieties, with only 5.75% inert matter and less than Vs of 1% 
weed seeds, which we believe is a very creditable showing and typifies our desire and ability 
to serve you well with high-grade seeds at moderate prices. 
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WE MAKE A SPECIALTY OF GRASS SEED 
for Lawns and Athletic Fields, Including 
Evergreen Lawn Edgewood Park Lawn 
Premier Lawn Shady Lawn 
ALSO FOR HAY AND PASTURE 
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OUR POULTRY SUPPLIES 
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A comprehensive stock is offered on pages 81 to 90. The items are modern, efficient, and 
* economical; they have been thoroughly tested by practical poultrymen. 
A The name “PLATCO” applied to our special formulae represents the superlative. In A 
V feed it signifies purity, sound, clean, sweet grain. We do not employ adulterants or by- V 
vjc products, screenings, salvaged stock, or musty and damaged matter. QUALITY and the 
BEST spells it another way. 
