D URING over 30 years of Rose experience, we have started thousands of 
home gardeners on the road to successful Rose culture. No matter what 
your previous experience has been, we make it easy for you to thoroughly 
enjoy the finest, long-stemmed Rose beauties in your garden and home. Think 
of Peterson Roses as the Jewels of a Garden. 
The varieties and strain of Roses we grow will particularly appeal to those 
who may have had disappointments in the past. Aside from the improper choice 
of varieties, we know it is more often the small, inferior plants of questionable 
health and vigor, sold on a price basis alone, that frequently do not give the 
results you have a right to expect. Measured in terms of plant performance and 
number of perfect blooms produced, you will eventually find Peterson Roses 
moderately priced just as you have found all high-quality merchandise cheapest 
in the end. 
Somehow, somewhere, you will learn that the House of Peterson has some¬ 
thing to offer besides good Roses and Peonies; that “something” may take the 
form of fair and honest dealing, fair adjustments, and a prompt and intelligent 
answer to all those who seek special information on the Rose. It is that “some- 
thing”which the prospective buyer should consider very seriously before placing 
an order. 
Planting Seasons for Dormant Roses 
The much-debated question of “Fall versus Spring planting of Roses” will go on as 
long as there are Roses planted. We have continually advocated fall planting in most 
parts of the country, provided it is convenient for you. During October and November, 
stocks in all varieties are complete and are freshly dug a few hours before shipping. 
The plants will become established in your garden and be ready to go ahead in the 
spring to produce a bumper crop of Roses in June. There is more root-action than one 
would imagine going on in late winter and very early spring before planting is possible, 
and for the past few years there 
have been just as many pleasant, 
balmy days for planting during Octo¬ 
ber and November as in March and 
April. Since all Peterson Roses have 
been grown in the nursery row for 
three years, they are especially 
hardy, so there is no shock when they 
are transplanted during autumn. 
There seems to be no doubt that, 
for the average planter, spring is the 
logically accepted planting season, 
not only for Roses but for nursery 
materials in general. It will probably 
remain so because our very tempera¬ 
ments fall and rise in spirit at the 
advent of totally different seasons. 
The most important step in planting 
dormant Roses in spring is to set 
them out very early so they will 
become established before warm 
weather arrives. But whether you 
plant Roses in fall or spring, always 
remember that the House of Peterson 
is better equipped than ever to send 
you plants of the highest quality. 
