Half a Century of Service and Experience 
Guarantee Satisfaction to Our Customers 
Fiomc Office, Charles City, Iowa. 
F or more than half a century this nursery, located in the 
fertile valley of the Cedar River, has been supplying the 
city, town and farm homes of the Middle and Northwest 
with Hardy Northern Grown Nursery stock. And as you 
today travel the plains country of Iowa, Minnesota, North 
and South Dakota, Nebraska and Kansas, and note the sheb 
terbelts or windbreaks surrounding the various farm homes, 
you would find, should you investigate, that a great per- 
centage of them had their origin in the Sherman Nursery 
Company at Charles City, Iowa. Even the great orchardists 
of Washington and Oregon in the Pacific Coast States—who 
now ship apples back to the Midwest and Eastern markets by 
the trainload—bought, years ago, apple trees from Sherman’s 
by the carload. And across that imaginary line that separates 
the United States from our Canadian neighbors on the north, 
you will find many Sherman plantings. Wisconsin to the 
northeast, Illinois and Indiana to the east and Missouri to the 
south have long been valued patrons of Sherman’s. Over this 
vast territory the name of Sherman Nursery Company has 
been long and favorably known and within this area are 
located the thousands of customers to whom we extend our 
sincere thanks for their patronage and the friendly reconi' 
mendations which have made possible the growth of this 
institution. 
Our Aim 
has ever been and today is to so conduct our business relations 
w'ith our customers that the confidence imposed in us will be 
fully justified. That we have succeeded in no small 
degree is evidenced by the growth of this institution 
during the past 30 odd years. From a small 20'acre plot 
with a single hothouse we have grown to a plant in¬ 
corporating approximately 1,000 acres wfith propagating 
sheds and greenhouses containing 100,000 square feet 
of glass, and what is acknowledged to be one of the 
largest and best packing or storage cellars in the entire 
country. 
While the founders of the business have passed into “that 
mysterious realm from which no man returneth" and the man¬ 
agement has passed into the hands of a younger generation, 
there exists more than ever before, that realization that success 
in modern business demands the rendering of an efficient, satis¬ 
factory and economical service to justify existence. With this 
thought in mind even greater precautions are taken today than 
ever before to insure the production of only high grade stock, 
the careful packing of shipments and the conduct of business 
relations on a high scale of mutual satisfaction and the delivery 
of full value to every customer. 
Knowledge and Experience 
Our propagators and planters are men of long and successful 
experience, each of whom has been associated with this nursery 
for an extended period of years. They are specialists in their 
lines and their efforts are restricted to the special varieties in the pro¬ 
duction of which they have had extensive and practical experience. 
All these men take pride in producing a plant of superior quality, 
and their departments are imbued with the idea that none but the best 
possible stock is acceptable. Knowledge and experience supplemented 
by enthusiasm, energy, and a desire to excel must result in a superior 
product. 
Advantageous Location 
Our location is especially favorable to the growing of sturdy, hardy 
stock. Situated in the fertile valley of the Cedar River, we have the 
advantage of some of Iowa’s richest soil. Having approximately 1,000 
acres in our plant, we are in position to choose those locations and the 
particular type of soil to which the different varieties of plantings are 
suited, and in which they best thrive—all of which promotes strong 
growth and fine roots. 
Our weather during the winters is severe. Our average annual tem¬ 
perature at this location as computed from the United States Weather 
Bureau station reports (located here) is the same as St. Paul, Minne¬ 
sota, located more than 150 miles north. Subjected to these rigorous 
conditions only healthy hardy stock survives and reaches the commer¬ 
cial stage of development—the stage in which it is shipped to our 
trade. To avoid heavy losses during the early stages of growth we are 
forced to use only hardy northern grown seed. No irrigation is used. 
All plants mature from the natural rainfall, or die—and we, not our 
customers, suffer the loss. 
Superior Packing Facilities 
But the care used in the selection of hardy thrifty varieties, the 
money and effort expended in their propagation and growth would 
be largely lost if the matured stock was not carefully dug, scientifically 
stored and properly packed. To that end we have built what is 
Extra Good Storage Facilities. 
Nearly 1 12 acres (60,000 square feet) under the one roof of our cellar. 
