SHERMAN NURSERY COMPANY, CHARLES CITY, IOWA 
acknowledged to be one of the largest and best packing cellars in the 
United States. It is underground—thoroughly insulated—and pro- 
vides that degree of humidity and temperature so essential for the 
proper storage of nursery stock. Covering approximately one and 
one'half acres, it provides ideal facilities for storage, handling and 
packing. And this work is in charge of men who have been doing 
the work for years. This is one reason why our stock reaches the 
customer in so much better condition than that from the ordinary 
nursery. Money has been expended freely by this company to assure 
delivery to our customers of the best stock their money can buy and 
in the best possible condition. 
Guarantee 
As a result, we have no hesitancy in extending the guarantee printed 
below which is a part of our purchase contract to each of our cus' 
turners. 
“We guarantee our stock to be strictly first quality, graded by 
the highest standards known to the nursery trade. We guarantee 
it to be in healthy growing condition at the time of delivery. 
Any stock that does not come up to this guarantee will be re¬ 
placed without charge upon immediate notification thereof.” 
Replacement Policy 
The foregoing guarantee assures our patrons of first quality, highest 
grade stock in healthy growing condition. After delivery, elements 
over which we have no control—such as improper planting, lack of 
normal care, unfavorable weather conditions—enter into the final ma¬ 
turity of the planting. We cannot assume full responsibility for these 
factors. However, to co-operate with our customers we will, provided 
we are notified prior to September 1st following planting, supply new 
stock at one-half the regular price for any stock failing to grow during 
the first season. 
Largest Growers of Evergreens 
in the World 
Specializing in evergreens from the start, we have for years been 
acknowledged to be the largest growers of evergreens in the world. 
More than 10,000,000 evergreens of many varieties and in different 
stages of development, from the newly sprouted seedling to the mighty 
monarch of the forest, are now growing in our grounds. Here you 
will see the Spruces—Norway, White, Black Hills, Colorado Blue and 
Green varieties—Northern, Scotch, Austrian and Ponderosa Pines— 
those hardy drought resistant trees in both windbreak and specimen 
grades and sizes, as well as the different varieties of Arbor-vitae, the 
low spreading or staked Junipers, and the Firs. For whatever purpose 
desired and size required, our large stock will meet your requirements 
and desires. 
Extensive Selection 
Our selection of evergreens, shade and ornamental trees, fruits, 
shrubs, perennials and plants is extensive; probably the largest assort¬ 
ment ever offered by one firm. This book illustrates and describes only 
a portion of the varieties to be found in our fields. Our price list 
quotes on the entire line. 
Dependable Varieties 
Yet we grow only those varieties which in our experience have 
proven hardy and dependable—those plantings which give satisfaction 
to our customers and create good will and repeat business for us. 
Landscape Department 
For the convenience of our patrons we maintain our own landscape 
department, which is in charge of skilled designers of practical experi¬ 
ence. From a rough sketch this department will, for a very nominal 
sum (which charge is absorbed where the stock is purchased from us) 
prepare a plan in black and white, or in color, which when planted 
will add not only beauty to your home but value to the property, and 
increase to the highest degree that satisfaction and pride which comes 
from home ownership. Whether the proposed planting be large or 
small, we are in position to handle it. 
Quality is Our Appeal 
Quality, for which there is no substitute, is our goal and our appeal. 
We make no pretense of competing with the mail order or radio broad¬ 
casting organizations—many of whom grow none or very little of their 
stock. Our prices are higher, our quality superior, our service better, 
and the value delivered is greater. 
Beginning with a careful selection of only hardy seeds or plants, 
no expense is spared in the scientific propagation, proper planting, 
extensive cultivation, liberal spacing, root-pruning, timely trimming of 
branches and the careful development of the growing variety to assure 
a hardy, well-rooted healthy specimen. But even with this care, hun¬ 
dreds of trees and shrubs are culled out each year as a result of our 
rigid inspection at all stages of growth to assure only first quality 
stock, graded by the highest standards known to the nursery trade, 
reaching our customer. 
We truly believe that “a satisfied customer is the best advertisement.” 
View of Part of Our 1000-Acre Nursery Taken from Airplane. 
