SCHELL’S GOLDEN PLUME CELERY 
GROWN FROM SCHELL’S QUALITY SEEDS 
About ten thousand of our customers use and praise our strain 
of Golden Plume. This is surely abundant evidence that it is greatly 
superior in quality. Try Schell’s Strain and let the crop speak for 
itself. Pkt. 10 cts.; 3 pkts. 25 cts.; l /^ox. 60 cts.; V 2 °z- $1; oz. $2; 
V 4 lb. $6; i/ 2 lb. $10; lb. $20. 
CELERY 
My Celery seed is of the high standard of quality required for high-class 
trade. Try it; you will see the difference. 
HOW TO GROW CELERY. To have matured Celery early in the summer, sow 
seeds of the early varieties under glass in February; set the plants out in May. Celery 
seed is by no means so easy to grow as most other seeds. For fall and winter crops, sow the seed in April or May, depending on 
the condition of the soil. To get Celery seed to germinate and give you a good stand of strong plants, you must have the soil 
worked deep, very fine and loose, moist and warm. Sow the seed in rows a foot apart for hand cultivation. Keep moist; prevent 
soil from becoming dry or “crusted.” In June set out the plants 6 inches apart in the rows, having the soil prepared. Make the 
rows 2 to 3 feet apart. Blanching is done by banking up the earth around the plants gradually until within a few inches of the top, 
also by use of Bleaching Paper (we have it), and by use of boards. One ounce will produce about 5,000 plants, 15,000 plants for 
each acre. Dr. Thompson, of Cornell University, has shown by experiment that bolting of Celery (going to seed prematurely) is 
caused by subjecting the growing plants to cool temperatures. Ten to thirty days of temperatures averaging 40 to 50 degrees will 
start seed-stock formation in plants of all varieties. 
the extra-special discount allowed to you on page 1 . Send us your entire order and get that big discount. 
Schell's New Celery ; Florida Golden 
Owing to the great market demand for a Golden Plume having 
a greater length, we developed through pure line breeding the 
selection which we now offer as Florida Golden. It has all the 
good qualities of Golden Plume plus greater height and weight 
of plant, and the edible portion of the stem is larger. It shows 
less tendency than other strains to produce premature seed- 
stalks. The hearts blanch to a rich cream color, of excellent 
flavor. Pkt. 10 cts.; 3 pkts. 25 cts.; y 2 oz. $1; oz. $2; 2 ozs. 
$3.75; V 4 lb. $6; l / 2 lb. $10; lb. $20. 
Schell's Allheart Celery. £ su |f e of £- 
haustive selection of certain type plants which possessed the 
four essentials necessary for the best Celery, which are flavor, 
abundance of hearts, size, and attractive appearance. There 
are big bunches of hearts in each stalk; it grows as high as 
White Plume. Its flavor is like that of Giant Pascal, but it 
does not resemble it, being more stalky, light green, blanches 
up earlier and to a rich golden yellow. One of the best keepers. 
I urge all my customers to grow Allheart, knowing that it will 
please and prove profitable. Pkt. 10 cts.; V 2 oz. 45 cts.; oz. 
85 cts.; y 4 lb. $2.75; lb. $9. 
Schell's New Celery , Golden Detroit 
This is a pure line selection of the Dwarf Golden Self-blanching 
type. Handsome, heavy, compact, full-hearted. Broad, thick 
stems, rounded at the edges. Plants 22 to 23 inches high. 
Leaves clean, bright green. The stems blanch easily to a fine, 
deep, clear yellow and are very free from strings. The hearts 
are full, crisp, and of excellent flavor. It is sure to prove a great 
favorite on every market. Pkt. 10 cts.; 3 pkts. 25 cts.; 
y 2 oz. 50 cts.; oz. 90 cts.; 2 ozs. $1.65; * 4 U>. $3; y 2 lb. $5; 
lb. $10. 
F'nsil-FZInnrhinn Schell’s Strain. One of the most 
J-sU.ay-uiu.ilL.lUny. va luable commercial Celeries on the 
market. It averages 24 inches high on good soil, and has a 
wealth of rich, nutty hearts and inside stems. All the stems of 
the entire stalk are thick, brittle, very tender, and of exquisite 
flavor, and it is a good keeper. Its market value is doubled 
because of its quick and easy-blanching characteristic, giving it 
that rich, attractive, golden yellow color, so desirable and neces¬ 
sary, long before it is possible to produce it on the other green 
Celeries. My.seed is a fancy strain produced from perfect speci¬ 
men plants. Pkt. 10 cts.; Vioz. 30 cts.; y 2 oz. 50 cts.; oz. 
90 cts.; 2 ozs. $1.75; y 4 lb. $3; y 2 lb. $5; lb. $10. 
Wnn/iprftil Schell’s Strain. A very excellent variety 
vv uiiutci iui. w j th thick, fleshy stems having highly 
pleasing, rich, nutty flavor. The foliage is yellow and the stalks 
blanch yellow early in the season. Pkt. 10 cts.; Vioz. 50 cts.; 
i/ 2 oz. $1; oz. $2; 2 ozs. $3.75; Vflb. $0; lb. $20. 
Golden Phenomenal SKd u u£ 
stems are 8 to 9 inches to the joint. Pkt. 10 cts.; y 2 oz. $1; 
oz. $2; 2 ozs. $3.75; Vilb. $6; lb. $20. 
JA/hifp Plump Turns white upon reaching maturity— 
rr nnc J luuuc. not on jy d oes the stem whiten, but the 
leaf itself. It is very early, and my stock is extra fine. Pkt. 
10 cts.; y 2 oz. 20 cts.; oz. 35 cts.; V41b. 90 cts.; lb. $3. 
Positively the finest and 
purest rich golden yel¬ 
low self-blanching Celery grown. There are a great many strains 
of yellow, self-blanching Celery; some are good; some are very 
undesirable. This Yellow as Gold is a private stock which 
cannot be surpassed. I urge you to try it out alongside of any 
other strain and let it prove itself. It has that rich, nutty flavor 
and handsome color which make it a quick seller. Pkt. 10 cts.; 
y 2 oz. 75 cts.; oz. $1.25; Vflb. $4; lb. $15. 
Schell's Yellow as Gold. 
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