New Giant “Sunshine” Aster 
Schell’s Quality 
FLOWER 
SEEDS 
We offer all the best worth-while 
new flowers and a complete list of 
all standard varieties. 
Our quality is the highest; our 
germination is strong and very high. 
Days Required for Seed to Germinate. 
After many kinds we give the approximate 
number of days it requires for the seed to 
germinate. However, sunshine, moisture, 
depth of planting, and condition of seed¬ 
bed have much to do with proper and 
healthy germination. 
Please Note. If conditions are right you 
will always have success with our flower 
seeds because there is no question or guess¬ 
ing about their vitality. We prove that by 
exhaustive tests before they are sold. 
Extra Seeds Free. For every dollar’s 
worth of Flower Seeds in packets you pur¬ 
chase, you may select extra packets to the 
amount of 30 cents. 
It Is Important to Have a Good Seed¬ 
bed where the tiny new-born plants will be 
properly nursed. Have the soil worked 
very fine, work in manure—Wizard Brand 
Pulverized Sheep Manure is the very thing 
needed—we have it—cover the seeds 
lightly; after they have sprouted do not let 
the soil dry out or the tender sprouts will 
die and that will end it as far as that seed 
is concerned. When moistening the seed¬ 
bed do it with a very fine spray, never with 
a hose unless it can be made to give a very 
fine misty spray. Sow seed in rows so the 
plants may be kept weeded and cultivated. 
Then transplant where you want them to 
bloom. In lifting leave as much earth on 
the roots as possible. Use the hoe, but do 
not hoe too deeply. Keep the surface 
broken always, for plants get more nourish¬ 
ment from the air than they do from the soil. 
y 
Hardy Annual 
Germinates in 5 to 
10 days 
IMPORTANT! Where Wilt-resistant Strains have been 
developed, we offer them and they are designated by the 
letters (W-R.). These are immune to Aster Wilt disease. 
Any three 10-ct. pkts. of one variety for 25 cts. 
IMPROVED CREGO or GIANT BRANCHING COMET. 
(All W-R.) The flowers are very large, measuring 5 inches 
across when growing conditions are favorable. They are full, 
double, and well formed, much like chrysanthemums, very 
fine for cut-flowers. The plants grow about 2 feet high. Rose- 
Pink, White, Crimson, Purple, Azure-Blue, Deep Rose, 
Mixed Colors. Each, pkt. 10 cts.; Xoz. 90 cts.; ]/ 2 oz. $1.65; 
oz. $3. 
QUEEN OF THE MARKET. (W-R.) This variety is extra 
early, following my Earliest White. The plants are dwarf and 
branching. Flowers are very double and valuable for cutting. 
I have it in the following separate colors: Pure White, Pink, 
Crimson, Blue, and All Colors Mixed. Each, pkt. 10 cts.; 
3 pkts. 25 cts.; Xoz. 65 cts.; }ioz. $ 1; oz. $2. 
AMERICAN BEAUTY. Very beautiful, large, densely double 
flowers on long, heavy stems. Plants grow nearly 3 feet high. 
Bloom in September and October. Shell-Pink (W-R.), White, 
Purple (W-R.), Crimson (W-R.), Lavender, Carmine-Rose 
(W-R.), and Finest Mixed (W-R.), each, pkt. 15 cts.; 2 pkts. 
25 cts.; 14 , 0 z. 90 cts.; Koz. $1.65; oz. $3. 
SCHELL’S EARLIEST ASTERS. The earliest Aster in 
cultivation It is earlier than the Extra-Early Queen of the 
Market, or Queen of the Earlies. Ten to twenty immense, 
double, feathery flowers are produced by the plants on long, 
slender, upright stems. Its petals are long and beautifully 
recurved. The ragged, irregular petals in the center of the 
flowers add to the beauty and grace of this earliest of all Asters. 
Planted at the same time, my Earliest Asters will bloom a 
week earlier than Queen of the Market. This makes them 
valuable for the markets. This year we can now supply White, 
Dark Blue, Rose, and Finest Mixed. Each, pkt. 10 cts.; 
3 pkts. 25 cts.; % oz. $1; K oz. Si.75; oz S3-25- 
HEART OF FRANCE. (W-R.) A very beautiful Aster. 
The plants grow about 2 feet high and are well branched. The 
flowers are rich ruby-red, the largest of all red Asters. They 
bloom in September. Pkt. 15 cts.; 2 pkts. 25 cts.; Xoz. Si; 
Xoz. Si.90; oz. S3.50. 
New Giant “Sunshine” Aster 
This fascinating new Aster type is rightly called the most 
beautiful in the world. Its supremely gorgeous flowers are 
most unusual and of striking beauty. The dual-tone color 
effects formed by the quilled discs and the encircling guard 
petals are lovely beyond description, showing shades of pink, 
blue, lavender, and white, in the petals having either yellow 
or blue center discs. The flowers are very large (4 to 5 inches 
across) and the stems are long and heavy, on plants from 2 to 
3 feet high. You will be thrilled to have them in your garden 
and for vasing, and those who grow for market or florist trade 
should by all means grow an abundance of them for they are 
fast becoming a sales leader. Salmon-Pink, Lavender, 
Light Blue, Purple, and Finest Mixed. Each, pkt. 15 cts.; 
2 for 25 cts.; 1 pkt. each of these 5 for 50 cts.; V 4 OZ. $1.25; 
V 2 OZ. $2.25; oz. $4. 
We also offer, for the first time, three new varieties of “Giant 
Sunshine” Asters. 
Alpenglow. Guard petals purple, quilled petals pale rose- 
purple, center yellow. 
Blue Moon. Guard petals light blue, quilled petals several 
shades lighter, center amber-yellow. 
Moonbeam. Snow-white, with a small center of soft orange. 
Each of these 3, pkt. 25 cts.; 3 pkts. 50 cts.; 6 pkts. $1; 
V^oz. $1.50; V 2 OZ. $2.50; oz. $6 
Schell's Late Branching Asters. SlgniL™ 3 
Aster still reigns supreme. Every up-to-date florist has a fine 
display in his show windows just before the chrysanthemum 
comes in—in fact, it is often mistaken for the chrysanthemum, 
which it very much resembles. It begins blooming about 
August 15 and continues throughout the season.' The large 
flowers are borne on long, graceful stems from 15 to 20 inches 
in length. Snowy White, Pink, Crimson, Purple, Scarlet 
(Sensation), Lavender, all in separate colors and All Colors 
Mixed. Each, pkt. 10 cts.; y^oz. 90 cts.; V2OZ. $1.65; oz. $3. 
ASTERMUM. (All W-R.) The flowers are very large, 
double, and well formed, very much like chrysanthemums, from 
which they have been named. Plants grow 2 feet tall. They 
come into bloom a little earlier than Crego. Lavender, White, 
Rose-Pink, and Mixed. Each, pkt. 10 cts.; 3 pkts. 25 cts.; 
Xoz. 90 cts.; Koz. Si.65; oz. $3. 
HARDY PERENNIAL ASTER (Michaelmas Daisies). 
See them in color on page 42. 
41 
