CSjTt 
F. 
PRICE LIST 
W. ROCHELLE 
& SONS 
RE-ROOTED VEGETABLE PLANTS 
OUR SPECIALTIES 
Our great specialties are re-rooted, field-grown Cauliflower, Cabbage, 
Brussels Sprouts, Celery, Broccoli and Tomato Plants. 
We grow them by the million. 
We raise our Cauliflower, Cabbage, Sprout and Broccoli Plants every 
year on new ground. 
Our plants are raised from the best seed, sown thin in rows and hoed 
like onions. 
They are given an average of more than 6 sauare inches of space each 
over the whole field. Extra stocky. Dug with forks (not pulled), so that each 
plant has a good big root system. Shipped carefully packed in damp moss. 
We will sell -plants, if anyone '-wants to buy them that way, by the 
square foot, figuring an average of six square inches for each plant. 
We grow Cauliflower and Cabbage ourselves for market, so we know 
exactly what each strain of seed will produce, and which are the heaviest 
yielding strains. 
We have tested strains of cabbage seed for 25 years and buy the best 
strains that can be bought, regardless of price. 
We buy all of our Cauliflower, Cabbage and Brussels Sprout 
seed from the Danish Originator of Golden Acre and Copenhagen 
Market Cabbage seed and Super Snowball Cauliflower seed. 
We have bought cauliflower and cabbage seed from this grower 
for over 20 years. 
SAFE DELIVER\ r 
We guarantee safe delivery of all plants and if any should be spoiled, 
we will replace them. 
We try to have all plants carefully sorted and full count of good 
plants given. (If there is ever a shortage, it is from the dishonesty of 
some counter.) We will make the shortage good if notified. 
We use the best package that we can buy to ship the plants, and ship 
only fresh-dug plants, with roots in damp moss. 
We try to give every customer plants that will raise a full crop and 
no failure. 
We have never seen a Cauliflower, Cabbage, Sprout or Broccoli plant 
that had club-root. 
5— We are located in the New Jersey Highlands, a cool situation, very 
favorable to Cauliflower plants, and on soil having naturally enough lime in 
it to make it neutral or slightly alkaline, which grows the most healthy 
Cauliflower and Cabbage Plants. 
6— When you buy our plants you get not only pedigreed plants, but 
CLEAN plants. 
You do not get cabbage maggots and other cabbage pests to infest your 
land because there are no such things in this part of the country. 
Neither do you get club-root, as our soil has sufficient lime to make it 
neutral and we grow plants on new grain land each year. 
F. W. Rochelle & Sons. 
Dear Sirs: 
Sutton, Mass., -- 
Your letter of January 21st in regard to Seeds and Plants was 
received. 
I note what you say in regard to quality, viz—“Which we 
believe is the best strain in existence.” 
I am not going to dispute your claim, for I have tried your 
plants for two seasons with remarkable success. 
A representative of one of the largest seed houses in the State 
inspected my cauliflowers last fall, saw some matured plants which I 
had received from you, growing side by side with plants grown from 
seed—the best that I could buy—and he readily admitted the superi¬ 
ority of yours over all others. 
I understand that firm wrote you and tried to buy seed from 
you, but was refused. For which I am duly thankful. 
I am planning to raise five acres of cauliflowers the coming 
season and will order from you at least 5,000 plants, probably more, 
also seed. 
I would like the first 5,000 plants that you produce. 
I find that the sale of cauliflowers begins earlier each year. 
Yours truly. 
Bovina, New York. 
“The 5,000 cauliflower plants I ordered from you last season were fine.” 
CAULIFLOWER PLANTS 
Ready May 20th 
SUPER SNOWBALL 
EARLIEST CATSKILL MOUNTAIN SNOWBALL 
EARLY LONG ISLAND SNOWBALL 
EXTRA EARLY ERFURT 
We make a great specialty of Cauliflower Plants, buying the highest 
priced seed only, sowing every 3 or 4 days from March 25th to near the 
first of July, having a large supply of fresh plants always on hand. 
We ship only fresh plants. 
We have, we think, the largest sale of Cauliflower plants in the United 
States. 
We received, one year, orders for 550,000 Cauliflower plants in one day, 
from members of the Long Island Cauliflower Association, or their neighbors. 
We have sold out, about August 1st. all the cauliflower plants we had, 
four separate years, to members of the Association, or their neighbors. 
We have sold 190.000 plants in one year to one member of the Association. 
We have a very large trade among large cauliflower growers, all over 
the East, who make a specialty of the crop. 
We could only have this trade by supplying the highest grade of plants 
from the best seed. 
Cauliflower is an expensive crop to grow and large growers will not 
risk their crop on any but the highest quality of plants from the best 
strains of seed. 
The general reasons why we have this very large trade are: 
1— Because we buy and sow the highest quality of seed only. 
We never sow an ounce of seed but the best. 
2 — We have had thirty-five years’ experience and we know how to raise 
the finest grade of plants that can be grown. 
3— We are located in a grain and dairy section and not in a trucking 
section, so we do not have the pests and diseases that are often prevalent 
in a trucking section. 
We have never seen a cabbage maggot. 
4— To keep our Cauliflower, Cabbage and Sprout plants free from dis¬ 
ease we have moved our plant fields 22 times in 35 years to NEW tracts of 
land. 
Andes, New York. 
“The cauliflower plants we got from you last year were fine. Hardly 
lost a plant.” 
Union Grove, New York. 
“The cauliflower plants you sent me did well and produced fine heads.” 
Hamden, New York. 
“The cauliflower plants which I had from you last season were very 
satisfactory.” 
Halcott Center, New York. 
“I guess you have received a number of orders from my recommending 
your plants. I gave your lists to people who wanted plants.” 
- Farm 
HOTBED VEGETABLES 
-, Owner 
Member Norfolk Hotbed Growers Association 
-, Virginia, -. 
Messrs. F. W. Rochelle & Sons, 
Chester, N. J. 
Gentlemen: 
I wish to say that the six thousand Snowball Cauliflower Plants 
I purchased from you last fall were the finest I have ever seen. 
I was given credit for having the finest Cauliflower in the two 
counties (Norfolk and Princess Anne, the two greatest trucking 
counties in the United States) and I want to place my order for 
16,000 for delivery between August 20th and 25th as I want to be 
sure of getting your plants again. 
I want to be sure to get the same variety and re-rooted plants 
as you shipped me last August, as they were splendid. 
Let me know if you require a deposit and I will mail you check 
and will write you later exact mailing date. 
Yours very truly, 
