Our Silver Anniversary 
IN THE MAIL ORDER BUSINESS 
Just twenty'five years ago Rokely’s first nursery catalog was issued, a small folder listing, a 
few varieties of strawberry plants. At that time the mail order nursery industry was in its in' 
fancy, very few reliable sources of supply for the nursery stock purchaser being available. 
With a background of twenty'two years previous experience in producing quality nursery 
stock the mail order venture was an immediate success. Succeeding years have widened our terri' 
tory by increased circulation until Rokely’s “Quality Stock’ has become standard among the best 
fruit growers of this country. 
Our twenty'five years of successful mail order business and constant expansion have been 
paved with fair dealing, courteous service, and honest stock at honest prices. 
In sending you this, our 25th Annual Catalog, we have the earnest desire that it may be of 
service in making your fruit growing more profitable. We have tried to tell you in our own words 
the truth about our goods, avoiding extravagant claims and promises so likely to lead to disappoint' 
ment. 
We realise our continued success could not have been pos- 
sible without the loyal support of our patrons, many of whom 
have been with us since our first year in the mail order business. 
We sincerely thank these old customers for their continued lib' 
eral patronage. If you are receiving our catalog for the first time, 
we hope for a chance to prove that we can furnish you highest 
quality stock and save you money. 
Our (guarantee 
We guarantee our nursery stock to be true'tO'name; other' 
wise we will replace free or refund the purchase price. 
We guarantee our nursery stock to reach you in good, live 
growing condition; to be of quality represented; and to be disease' 
free upon arrival. If you are not satisfied, return shipment at our 
expense and we will replace free. 
Our stock is all carefully grown and handled and should grow 
for you under reasonably normal conditions. But if it does not, 
due to bad weather conditions, or other causes beyond our con' 
trol, we will replace it at one'half the purchase price at planting 
time next fall. All claims for replacement, with remittance to 
cover the one-half cost, must be in our hands by September 15th. 
A. J. ROKELY, 
Manager. 
His Ideals Shall be Our 
Guide 
J. N. Rokely’s death on July 22, 1935, brought to an 
end a lifetime devoted to the production of better plants. 
During his forty'six years of active work in this line he 
had built up a business of which he was justly proud. It 
was his earnest desire that this business founded by him 
should continue with the same high ideals of service to the 
customers as were his during the many years he spent in 
this work. We, who are left, pledge ourselves to a con' 
tinuance of his policies that this business may continue to 
grow and be a lasting memorial to him. 
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