18 Cotton Seed 
RUSSELL-HECKLE 
Memphis, Tenn 
Siimmei*oiir*s Half ami Half 
Direct from the Driginator in his own hags 
So many requests have come from our customers for absolutely pure 
Half & Half seed that we arranged to handle the originator’s seed. 
We have brought a carload to Memphis already for shipment to cus¬ 
tomers nearby. To those nearer to Georgia than Memphis, we will ship 
from Georgia. All of it is packed by Mr. Summerour in his own bags. 
Here is Mr. Summerour’s brief description: 
“Our Summerour’s Half & Half Cotton has become so widely known 
and our seed so widely used that most everyone knows its type. Think¬ 
ing, however, that this catalog might get into some party’s hand who 
has not seen our cotton grow, we give the following description: 
“It has a strong, vigorous stalk, with medium size leaves and many 
fruit limbs which begin to fruit early and rapidly. It opens as early 
as the earliest types. The bolls are medium size, mostly five lock, 
averaging from fifty-five to sixty per pound. Most of the bolls are 
round like a ball. The seed are very small and will plant a great deal 
more per bushel than most other varieties. It is a hardy cotton; stands 
the cold spring better than the average cotton, and on account of its 
extra-rooting system, its drouth-resistant qualities are remarkable.’’ 
Mr. Summerour sent us a few of his late tfin reeords: 
Weight 
Weight 
Percent 
Weight 
Weight 
Percent 
Seed Cotton 
Bale 
Lint 
Seed Cotton 
Bale 
Lint 
1,085 
532 
49.0 
1,025 
525 
51.2 
1,050 
517 
49.1 
1,100 
510 
46.3 
1,120 
546 
48.8 
1,310 
638 
48.7 
1,145 
566 
49.5 
1,025 
518 
50.5 
1,180 
578 
49.0 
855 
437 
51.1 
1,100 
540 
49.0 
975 
5'07 
52.0 
1,090 
525 
48.1 
1,050 
522 
49.7 
977 
492 
50.3 
1,025 
508 
49.5 
Summerour’s Half and Half 
Letter after letter to Mr. Summerour from his customers scattered all over the South show they obtained same lint per¬ 
centages. We shall be glad to quote you prices on Genuine Summerour’s Half & Half. 
Make All Your Cotton Acres Pay a Profit 
Treat Your Cotton Seed with 
Ceresau 
You can prove on your own farm it pays to disinfect cot¬ 
ton seed before planting. That is what 22 Texas growers 
did. They planted side by side in their fields untreated seed 
and seed dusted with 2% Ceresan. Here is what they 
found: 
62% Heller Sland Before 
Thinning 
Before chopping out, the 2% Ceresan treated rows, on the 
average farm, showed by actual count 62.3% more plants 
than the untreated rows— nearly two-thirds more plants! 
14% Better Average Yield 
At picking time, the cotton from the 2% Ceresan treated 
and untreated rows was harvested and weighed separately. 
In every case, the treated rows out-yielded the untreated 
rows by 5 to 45%. The average increase in yield was nearly 
14%—almost one-seventh more cotton! 
2% Ceresan nearly always produces a better final stand, 
with the plants more uniformly spaced, stronger and better 
able to produce a good crop. 
2% Ceresan helps to prevent seed rotting, sore-shin, seed- 
boroc anthraenose and angular leaf spot. It nearly always 
gives you a better stand. You can plant less seed—and 
plant it earlier— if it is treated. The saving in seed alone 
pays the small cost of the 2% Ceresan several times over. 
Busting cotton seed with 2% Ceresan increases the yield. 
It makes working acres out of loafing acres. 
A Pound of Cotton Pays the Cost 
Treating cotton seed is inexpensive. It requires only 
3 ounces of 2% Ceresan to dust a bushel of seed. At cur¬ 
rent prices a pound or so of cotton pays the cost. 
2% Ceresan Has Increased the Yield of Cotton at 
Rate of 190 Pounds per Acre 
This treatment costs less than having your seed de- 
lintcd; is more effective in getting a better stand besides 
destroying diseases. You certainly cannot afford to miss 
dusting your cotton seed with 2% Ceresan this Spring. 
1 lb. treats 5 bushels, 75c; 5 lb. tin, $3.00; 25 lb. pail, 
$12.50; 100 lb. drum, $49.00; by mail, 1 lb., 90c; 5 lbs., 
$3.25. 
