Forest and Stream 
A Weekly Journal. Copyright, 1906, by Forest and Stream Publishing Co. 
Terms ' $ LxMomhs\ C ?0. aCopy ^ NEW YORK, SATURDAY, SEPTEMBER 15, 1906. 
( VOL. LXVII—No. 11. 
1 No. 346 Broadway, New York. 
The object of this journal will be to studiously 
promote a healthful interest in outdoor recre¬ 
ation, and to cultivate a refined tas;e for natural 
objects. Announcement in first number of 
Forest and Stream, Aug. 14, 1873. 
INTERSCHOLASTIC RIFLE SHOOTING. 
Rifle shooting, both in theory and practice, 
has come conspicuously to the fore, and with 
every indication that it is progressively per¬ 
manent. 
Within recent years there had been a general 
revival of popular interest and support in re¬ 
spect to it, and its growth has been gratifvingly 
broad and constant. 
For many years, in its general phases, the 
practice and promotion of it in a national sense 
was left almost entirely to the military. But 
now the civilian rifleman has manifested his in¬ 
dorsement of it by his hearty participation and 
advocacy. 
The National Government, which is justly 
presumed to act according to the manifest wishes 
of the nation, has extended to it moral support 
and material aid, much to its great gain and 
prestige. As a consequence, the civilian com¬ 
petitor, in its military significance, has been 
enlarged to important proportions, such being 
the worthy ulterior purposes of its most active 
promoters and the justification for the appropri¬ 
ation of moneys for it by the Government. The 
able-bodied civilian is designed to be, as much 
as is consistently possible to be, an available de¬ 
fender of the nation in times of war. Without 
trained riflemen, any nation is practically de¬ 
fenseless, and a prey to all marauding powers. 
With soldier and civilian alike skilful in the use 
of military arms, a nation is safe from all 
attacks. 
With such obvious benefits accruing during 
the past few years from the modest Govern¬ 
mental appropriations for the promotion of rifle 
shooting, there is every reason to justify even 
more liberal appropriations for that purpose in 
the future. The man behind the gun is the de¬ 
ciding factor in battle. The skilled rifleman is 
not the product of an idle moment. The times 
of peace are the times for his proper education. 
A time of war has its own troubles in abundance, 
which are many times multiplied if then the edu¬ 
cation of its riflemen is in the primary stages. 
Recently the importance of educating the boys 
of the public schools in the art of rifle shooting 
has been appreciated by Government officials, 
civic and military, and by public-spirited citizens 
at large. To this end, earnest effort has been 
directed. Organized methods have been estab¬ 
lished, and the boys have responded with a 
promptness and enthusiasm which augurs well 
for full success. But the education of the school¬ 
boy, with an ulterior view to military purposes, 
should not be perfunctory. At Sea Girt this 
year the interscholastic competition was delayed 
from day to day, because the ranges were oc¬ 
cupied by the competitors of other events. Boys 
fret over such delays, their ardor is chilled, and 
days of waiting under such circumstances entail 
an expense that many boys can ill afford to 
stand. Provision should be made amply to give 
the boys an equal opportunity with all other con¬ 
testants at the ranges, instead of being subor¬ 
dinate to them. Without such, all the prior 
training and expense of them in rifle shooting 
will be largely a failure. The illustration on 
Forest and Stream cover this week shows how 
enthralling is the sport to the boys, and what 
excellent material they are as apt pupils in the 
acquirement of the art. 
THE INTERNATIONAL RIFLE MATCH. 
The coming of a valiant team of the Queen’s 
Westminster Volunteers, one of the finest, most 
skillful and renowned of London’s volunteer 
military organizations, to contest with a team of 
the Seventh Regiment of New York in an in¬ 
ternational match, is an event of unusual public 
interest, but much more is it an event of keen 
special interest to the military organizations of 
the world. The Queen’s Westminster Volun¬ 
teers and the Seventh Regiment are both crack 
military organizations, the pride of their respec¬ 
tive countries, and both have equally achieved 
renown for skill with the rifle in the best com¬ 
petition that the world has offered. 
The expert riflemen of the Seventh Regiment 
have been practicing earnestly for the forthcom¬ 
ing contest, and have worthily prepared them¬ 
selves for a steadfast endeavor to capture the 
prize and honors, the former being the Sir 
Howard Vincent challenge shield, which the 
Queen’s Westminster team won not long since at 
Bisley in the hottest of competition. 
The Seventh Regiment team will be eight of 
twelve men already selected, six of whom con¬ 
stitute the team proper, the other two being in 
reserve as substitutes. 
The English team, according to present ar¬ 
rangements, will sail on the S. S. Minnetonka, 
Sept. 15, arriving here on Sept. 24 or 25, and be¬ 
taking themselves to Creedmoor where they will 
stay in the headquarters of the Seventh Regi¬ 
ment, practicing till the match, Oct. 2 and 3. 
Sir Howard Vincent, the donor of the shield, 
will be with the visiting team. 
The Seventh Regiment is raising a fund to en¬ 
tertain the distinguished visitors during their 
stay in America. They will, as a special act of 
courtesy, be permitted by the Government to 
land in uniform and carry their arms. The only 
entertainment before the match will be a mess 
dinner at the Seventh Regiment armory on Sept. 
24 tendered to the visitors by the Seventh’s offi¬ 
cers. After the match, more elaborate entertain¬ 
ments are contemplated, and there is no doubt 
that attentions and honors will be bestowed on 
them according to their distinguished merits. 
ADVERTISING VALUES. 
What constitutes the real value of a publica¬ 
tion as an advertising medium? The intrinsic 
value of a publication as an advertising medium 
must of necessity rest upon the character of its 
readers—the quality and kind more than on the 
extent of its circulation. 
The sagacious advertiser spends his money 
for a purpose, and rightly considers judicious 
advertising one of his most necessary, as well as 
most profitable investments—as much a stock in 
trade as any other asset. Experience has taught 
him the importance of publicity, and that in these 
days of push and progress forceful and persistent 
advertising in wisely selected mediums is at 
once an assurance and indispensable adjunct of 
success. 
Given an article worth advertising, the char¬ 
acter of the people to whose knowledge it is to 
be brought is a first consideration, and a selec¬ 
tion of the mediums for doing this will be made 
with this end in view. 
A publication which is read by the people 
whose patronage is desired is the one which 
will most surely bring direct and substantial re¬ 
sults; 25,0,00 readers of refined tastes, with the 
means to gratify those tastes, are of infinitely 
greater value to an advertiser ol reliable goods 
than 100,000 whose ideas and disposition to spend 
never get above the bargain counter. 
Real merit is that which approaches perfec¬ 
tion in the ideal; and this applies both to the 
article advertised and to the medium used for 
placing it before the people. A combination of 
the two is the shortest and surest road to-success. 
This is why successful advertisers are so care¬ 
ful in the selection of papers of special char¬ 
acter, and why select publications in any given 
line have a value for their advertisers beyond 
computation in dollars and cents; and this is 
why Forest and Stream is the recognized 
medium among sportsmen and manufacturers 
and sellers of sporting goods, constituting a 
bond between the seller and buyer—the man 
with the goods and the man who wants them— 
sentimentally interesting and immensely profit¬ 
able to both; while those interested in other 
lines of goods know well the commercial ad¬ 
vantage of reaching so auspiciously the homes of 
wealth and refinement represented by the lovers 
of health-giving sports. 
The fifty odd thousand readers of Forest 
and Stream are an intelligent and discriminat¬ 
ing class, and are liberal purchasers of articles 
of merit. 
Mr. Kephart’s story of the moonshining folk 
of the North Carolina mountains is not only an 
interesting recital of personal adventure, but an 
intimate and sympathetic, and therefore enlight¬ 
ening, study of a people little understood and 
popularly misjudged. This first paper and the 
chapters which are to follow will not fail to 
excite wide interest and common attention. 
