A GAIN the plant season has arrived and we are mailing you our Calendar 
Catalog trusting that this season’s business will equal that of last year 
^ which was one of our banner years. Happy are we to place this piece of 
printed matter with you which we trust will prove helpful even though you do 
not order plants. We have been growing and selling strawberry plants for the 
past 39 years and believe we understand our business. So sure are we of the 
quality of our plants, we are willing to let the success of this establishment 
rest upon the merits of the plants we sell, the service we give our customers 
and the honesty we put in our advertising. Careful and efficient packing of 
plants is just as important a factor as growing strong-rooted, disease-free 
plants. Waller Brothers take these extra precautions to assure you of A qual¬ 
ity plants, for our interest as plant growers lies in the same direction as yours. 
Our success or failure is inseparable from the success or failure of our cus¬ 
tomers. We solicit your business. We invite comparison, not only in quality 
of plants but also in price. We urge you to buy better plants, honestly grown 
and honestly packed. 
WALLER BROTHERS 
PRICE OR QUALITY? 
We can talk quality or we can talk 
price with any plant establishment in 
the United States producing a depend¬ 
able grade of plants. Although we do 
not like to extol our low prices (for 
quality should always come first ), still 
during the year many berry growers 
ask us how we can produce good plants 
at such low prices. Here are the reasons: 
1. We are located in the heart of 
the berry district oif Arkansas. 
2. We own our own farms and pro¬ 
duce all our plants, and thus 
we only have to make one profit 
off these plants. 
3. Living conditions are compara¬ 
tively cheap here and we can 
secure labor in accord with the 
cost of living. 
4. By selecting the plants we set, 
we never suffer a loss from dis¬ 
ease or inspection turn-down. 
5. By setting our plants on new 
ground we produce big, healthy 
plants which bring us many sat¬ 
isfied customers. 
6. The enormous volume of our 
business, running into many mil¬ 
lions per year, enables us to 
quote prices at only a small mar¬ 
gin of profit per thousand. More 
than 15,000,000 sold last season. 
IN ARITHMETIC 
PROBLEM: If you can save ten 
cents on the thousand by buying 
cheap plants and you are setting 
ten acres of berries, 5,000 plants 
to the acre, how much have you 
saved on the plants? 
Further, if the cheap plants 
you set, which never give the 
satisfaction that well grown 
plants give, yield only half as 
much as the quality plants, have 
you profited or lost by setting 
cheap plants? 
Again, if it cost twenty per 
cent more to fertilize and culti¬ 
vate cheat) nlants (counting the 
cost of cultivation at $10 to the 
acre) how much have you lost 
by setting cheap plants? 
ANSWER: Dependable quality 
plants are the cheapest plants 
that you can set. WALLER 
quality plants are the best yield 
insurance that your money can 
