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UR customers will be Interested to learn that a member of the fourth 
generation of the family of Joseph Breck has just entered the busi¬ 
ness. Mr. Charles H. Breck, Jr., son of the president of the Cor¬ 
poration, and great-grandson of the founder of the substantial old 
firm of Joseph Breck & Sons, is starting in the Seed Department to learn the 
business from the bottom up. 
Almost a century ago, the same year that gave to Boston its City Charter, 
saw the establishment in the new municipality of the first seed and agricultural 
warehouse in New England. The founder of the business was Joseph Breck, 
an eminent botanist and horticulturist, author of “ Breck’s Book of Flowers,” one 
of the first, if not the first, book of its kind published in America. He was one 
of the founders of the Massachusetts Horticultural Society and later became its 
president; his picture hangs in Horticultural Hall in Boston. 
. Charles H. B. Breck, son of Joseph Breck, was a worthy successor of his 
father and, like him, held many positions of trust; under his management the 
business continued to increase in honor and prosperity. In the last decade of 
the century the Brecks took over the business of Messrs. C. H. Thompson & Co., 
and Messrs. Parker & Wood, incorporating under the laws of Massachusetts as 
Joseph Breck & Sons (Corporation), and Charles H. B. Breck was chosen 
president. His two sons, Charles H. and Joseph F. Breck, who were associated 
with him in the business, were elected treasurer and secretary, respectively. 
On the death of Charles H. B. Breck in 1900, Charles H. succeeded to the 
presidency and Joseph F. became treasurer of the Corporation; both offices 
being still held by the same gentlemen. 
Charles H. Breck, Jr., the latest member of the family to follow in the foot¬ 
steps of his fathers, has just returned from a year’s educational trip around the 
world. He brings into the business the same spirit of integrity and trust¬ 
worthiness which from the beginning has given the house of Joseph Breck & 
Sons the high position it holds among the trade, and in business circles 
generally. 
It is unusual on this side of the water to find any business continue for 
four generations in one family, and, therefore, amid the bewildering changes 
of our American life it is pleasant to know that there is one firm at least upon 
which, like our fathers, grandfathers and great-grandfathers before us, we may 
rely with perfect trust for fair and honorable treatment. 
In this connection, since much of the success attending our business is due 
to the ability and untiring energy of our associates and managers, 
Mr. Edward O. Hatch, General Manager, 
Mr. Arthur D. Forbush, Secretary, 
Mr. John F. Sharkey, Manager Seed Department, 
Mr. Willard G. Brackett, Manager Real Estate Department, 
Mr. William E. McGerigle, Manager Bureau of Registry and Information, 
we want our thousands of customers and correspondents to know them also. 
They are the men with whom our patrons are largely dealing, the men who, 
under the supervision of our officers, are more directly catering to their wants. 
Their pictures as well as those of the Brecks, appear on opposite page. 
