The National Garden Association 
Formed, io promote the annual observance of National Garden IVeek 
Leonard Barron, F.R.H.S., President 
Honorary Vice-Presidents: J. Horace McFarland, Mrs. Francis King, Mrs. Russell Tyson, Mrs. 
Thomas G. Winter, Mrs. Samuel Sloan, Mr. Frederick Newbold, Mr. Robert Pyle, Mrs. John 
D. Sherman. 
Cooperating Societies: National Plant, Flower and Fruit Guild; American Dahlia Society;American 
Iris Society; Ontario Horticultural Association; American Forestry Association; Women’s Na¬ 
tional Farm and Garden Association; Wild Flower Preservation Society; National Horticul¬ 
tural Society; The Agassiz Association ; The School Nature League; Society of Little Gardens. 
IHE BILL.BOARD CAMPAIGN, with which The Na- 
MlW'W tional Garden Association has been so closely identified, 
('G'l- G has reached the point where its opponents have realized 
its nation-wide character and are endeavoring to com¬ 
bat it—minimizing its results and frequently failing to recognize 
its real purpose. So just at this point, it seems necessary as 
well as proper to state exactly what this campaign is, by whom 
conducted, and how and to what end. 
The aim of the National Committee is clearly defined in its 
title, “The National Committee for Restriction of Out¬ 
door Advertising.” It does not say “abolish,” but “ restrict ” 
and all efforts toward such restriction are directed in a thor¬ 
oughly fair and unbiased manner as indicated by the first 
paragraph of the leaflet sent out by the Committee: 
what we stand for 
The confinement of all display advertising to commercial locations where it 
will not injure scenery, civic beauty, or residential values. This means no dis¬ 
play advertising along rural highways or in residential districts. 
THE SPIRIT OF OUR CAMPAIGN 
DIGNIFIED—COURTEOUS—KINDLY 
We believe that most of the national advertisers, when they realize how this 
form of advertising is ruining the beauty of our country and arousing the re¬ 
sentment of the people, will gladly cooperate with us. 
COOPERATING ORGANIZATIONS 
At present there are 23 organizations cooperating, of which 9 are national 
bodies: 
American Civic Association Garden Club of America 
National Highway Association American Federation of Arts 
General Federation of Women’s Clubs National Academy of Design 
National Society of Women Painters & American Scenic and Historic Preser- 
Sculptors vation Society 
The National Garden Association 
In response to the campaign, 17 national advertisers have, 
thus far, agreed to this restriction of their advertising to com¬ 
mercial locations. Some have not qualified their compliance 
in any way, merely saying, “We agree! Billboards must go!” 
And this not because of the use of this form of advertising but of 
its misuse. This is the result of the courteous, fair-minded 
attitude of the Committee. 
A NOTHER significant sidelight on the progress of the anti- 
l billboard movement is revealed in the following unsolicited 
letter recently received by the National Garden Association from 
Mr. R. H. Scott, President of The Reo Motor Car Company: 
We have noticed the reference to billboards in The Garden Magazine 
for May and are pleased to note that several corporations have decided to dis¬ 
continue the use of billboards which have been a nuisance for many years. 
This Company has never been an offender and the only billboards used for 
advertising our product have been put in use by individuals and this we dis¬ 
courage as far as possible. 
You may add the name of the Reo Motor Car Company to your list. 
We wish to emphasize the fact that in none of the various 
campaigns being carried on is there a suggestion of total 
abolishment. The restriction applies to those locations where 
signs do not belong and where by their very presence, they 
defeat the purpose of the advertiser! 
So much good has been accomplished, so many disfiguring, 
dangerous signs removed, that we believe that it is only a ques¬ 
tion of a short time until each state will make such restrictive 
work part of the job of their Highway Commissioners. 
Cherishing our Native Flowers 
T HE activities of the Wild Flower Preservation Society have 
brought such definite results that the National Garden 
Association hopes to see a branch established in every town. 
From now until late fall, all the outdoor trails will be filled with 
tourists and picnickers who would be glad—did they but know of 
the need—to conserve these fast-disappearing wild flowers. 
Instead, they fill their automobiles with them! The Chicago 
Chapter of this society has issued a most attractive card that 
carries this need of conservation in the form of a promise. 
It would be well if every picnicker and automobilist could have 
one of these cards to study. “That the world may be more 
beautiful for all, I promise not to pluck flowers nor destroy 
plants in woods and fields where they are unprotected, except 
such as flourish abundantly or are in the nature of weeds. All 
my influence shall be used to protect wild flowers from destruc¬ 
tion by others.” The National Society will aid any town to 
form a branch and will gladly send to any one their booklets 
and helpful material on request 
“The fate of the wild flowers lies with the motorists,” says a 
leaflet issued by the Society for the Preservation of Native New 
England Plants with headquarters at Horticultural Hall, Bos¬ 
ton, Mass. Much information is available and a number of 
bulletins may be secured from this society also. 
Pecan Trees Make Beautiful Mile-posts 
T HE care of trees and shrubs along highways is a matter 
deserving of general interest and active community effort. 
While at this time, garden clubs and improvement associations 
and men’s and women’s clubs are striving to make our highways 
attractive, with but a few exceptions there is not as yet that 
coordination with Roadway Commissions that the importance 
of this subject deserves. 
“ Highway Departments should have authority,” says a most 
helpful booklet on Roadside Planting, “to compel conformity 
to standards of roadside planting established by them.” Prec¬ 
edent for such action by highway authorities is to be found in 
Washington, Pennsylvania, Massachusetts, and Michigan. In 
Washington, nearly 2,000,000 trees will be required to complete 
the planting along its highways, while along the roads of Mass¬ 
achusetts, nearly 50,000 have already been planted. Pecan trees 
have been planted as mile-posts along the beautiful Jefferson 
Davis Memorial Highway from Virginia to Mississippi. This 
book “ Roadside Planting” may be had on request to the 
National Garden Association. 
The American Forestry Association is working earnestly and 
painstakingly to aid in forest conservation and in reforestation. 
Many State Forest Commissioners are issuing booklets and 
pamphlets of great value to everyone. 
All of the above-mentioned leaflets are free, as are the following: 
How to Conduct a Clean-up Campaign (most helpful); Constitution, By-laws 
and Program for Garden Clubs; Flower Shows; Permanent Fruit and Vegeta¬ 
ble Gardens; Bird Houses and How to Build Them; Weeds and How to Con¬ 
trol Them; Insects Injurious to Deciduous Shade Trees; How to Attract the 
Birds; Diseases and Insects of Garden Vegetables; In Penn’s Woods (For 
residents of Pennsylvania) 
Send all requests for booklets to The National Garden Association, 
Garden City, New York. 
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