T HE Gold Standard of Values” is a Reo 
statement of fact because of certain ex¬ 
clusive and particular Reo features such as: 
—Twenty years of continuous manu¬ 
facturing. 
The New Touring Reo is 
pictured above. 
It is mounted on the Reo 
double-framed chassis, and 
powered with the 50 h. p. 
six-cylinder engine. 
The price is $1335 at 
Lansing; add tax. Balloon 
tires and steel disc wheels 
are fitted for $135.00 extra. 
—Concentration on one passenger car 
chassis. 
—A factory-developed organization of 
artisans. 
—Avoidance of experimental practices 
except on factory-owned cars. 
—The use of special formula steels and 
factory-tested raw materials. 
—Manufacturing the vehicles complete 
in the big, Reo shops—not assembling,. 
