Chicago AMERICAN BULB CO. New York 
A.B.C. “Supreme” Quality 
FLORISTS’ 
FLOWER SEEDS 
Particular attention is called to our offer¬ 
ing of American and European Novelties. 
TRUSTWORTHY SEEDS 
OU will agree that in your buying of 
Flower Seeds there is always a grave 
element of risk; a named variety may prove 
untrue, or merely a mixture. Such short¬ 
comings cannot be discovered by examina¬ 
tion of the seeds delivered by your whole¬ 
saler. Whether you have been well served 
or not is only discernible when complaints 
or commendation come from your custom¬ 
ers, or when your own trials bloom. A.B.C. 
"Supreme" quality flower seeds for florists 
and nurserymen are secured from special¬ 
ist growers the world over and are depend¬ 
able in every sense of the word. Forty years 
of flower seed knowledge, and a keen de¬ 
sire to supply our clients with the best 
strains obtainable suggest, we believe, that 
the A.B.C. should be a dependable source 
for your seed needs. 
May we have the pleasure of serving 
you? 
Faithfully yours, 
AMERICAN BULB CO. 
Per A. Miller, Pres. 
SPECIAL NOTE: For cash with order we allow special 5% dis¬ 
count on all orders for flower and vegetable seeds. This discount. 
A corner in our Florists' Flower Seed Department. 
Fully qualified for prompt and efficient service to 
our numerous clients. 
ANSUL DUST. Also a popular remedy for Damping-Off control: 
1-lb. cans . SO.75 
5-lb. cans . 2.00 
25-lb. drums . 5.50 
however, does not apply to other merchandise listed in this book. 
* 
(See page 1 for general discounts.) 
FLOWER SEEDS ARE NOT A COMPETITIVE PRICE COMMODITY—FLOWER SEEDS ARE A COMPETITIVE QUALITY COMMODITY 
How to Improve Germination of Fine Seeds 
Especially During Hot Weather Season 
Mix "Sorbex". (The Finest Peat Organic) with soil in seed flats and pots. 
Soil for Seed Flats. A perfect mixture for the tender germinated seedlings is 
one part "Sorbex" to two parts screened garden loam—by volume. Prepare 
this mixture several days in advance of sowing seeds to allow the "Sorbex" 
time to absorb some moisture. If time is a factor, moisten the "Sorbex" some¬ 
what before mixing with the soil. 
"SORBEX." Per 10-bushel bag.$2.75 
Follow this by applying "Formaldehyde" or "Ansul Dust" 
What Causes Damping-Off? Few growers realize that such diseases as "Damp¬ 
ing-Off" and rots of seedlings are caused by living germs. Disease producing 
germs live normally in the soil and on seeds. The only successful way of 
preventing these diseases is to sterilize the soil and disinfect the seed. 
(Excerpt from Florists' Review, issue of January 24, 1935) 
Formaldehyde for Damping-Off. "Dr. C. E. F. Guterman, of the department of 
plant pathology (Cornell University) told of recent developments in the control 
of damping-off of seedlings. The use of formaldehyde for treating soils for 
seed planting was recommended where it is not possible to use steam as a 
means of sterilization. It was shown that two scant teaspoons of commercial 
(forty per cent) formaldehyde mixed with about ten teaspoons of water make 
sufficient solution to treat one average-size flat of soil. The soil is spread out 
on the bench and sprinkled with the formaldehyde solution. It is then thor¬ 
oughly mixed and placed in the flat. After the soil has stood twenty-four 
hours, the seeds may be planted. One pint of formaldehyde is ample to treat 
fifty flats of soil. 
LIQUID FORMALDEHYDE. Qt.. 85c Gal. .52.50 60-lb. kegs S8.40 
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