MTEOBUCTIOBS 
T HE Fremont Nursery was established in its present location in 1858. Starting from 
small beginnings we have enjoyed a prosperous and steady growth from year to 
year. This growth has not been due to bombastic advertisements and impossible 
promises, because until very recent years, when we have been doing a very small 
amount of advertising, we never advertised at all. It has been due to our manner of doing 
business and the quality and reliability of our stock. Hundreds of satisfied customers have 
done our advertising for us, and this has been especially true in several of the large fruit 
growing sections. We have many large fruit growers among oiir customers who have been 
dealing with us almost yearly for fifteen, twenty and twenty-five years. 
We make it a rule to look out for our customers’ interests as well as our own. We 
never recommend a variety of fruit simply to obtain an exorbitant price for it, or to dispose 
of a surplus of trees of that variety. We gladly advise our customers honestly to the best 
of our ability regardless of the condition of our stock. 
We go slow on new and untried varieties, yet we are constantly testing and investigating 
them, keeping those which show merit and throwing out those which are found wanting. 
We do not claim to have the largest nursery in the country. And we do not desire to 
have, but we do claim to have one of the best, and as large a one as it is practicable to 
have and* at the same time give our personal supervision thereto. In the nursery business 
more than in any other line it is possible to have so much to do that it can’t be done well 
A little neglect at the right time may injure an entire block of trees or ruin an entire ship¬ 
ment. 
We know that thousands of mistakes are made and thousands of trees spoiled every 
year by the trusting of important branches of the business to careless and incompetent 
help. Incidentally we might mention that we grow every year for both the wholesale and 
retail trade several hundred thousand trees. 
