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WELLER NURSERIES CO., Inc., Holland, Mich. 
Backed by the World-Famous 
INTRODUCTION 
For Twenty-nine years the Weller Nurseries Co., Inc., has held an enviable repu¬ 
tation in the Nursery Trade of America as outstanding Horticulturists with sound and 
honorable principles in their dealings. With life-long experience as Perennial Spe¬ 
cialists, Weller’s Perennials have gained a world-wide reputation for their outstanding 
qualities, and our Slogan for Weller’s Perennials “With That Wonderful Root System” 
carries the goodwill of hundreds of our customers. 
OUR NURSERIES 
Our Nurseries are located in Holland, Michigan, consisting of 100 acres of the 
finest sandy loam soil and with enough variety to be adaptable to all classes of plants. 
The growing, packing and shipping is completely supervised by five members of the 
Weller family, so that the strictest order is maintained among our employees. Thus 
we have a great advantage over many nurseries, continually confronted with the 
scarcity of experienced help. 
WHY WE HAVE ADAPTED OURSELVES TO THE DEPARTMENT 
STORE TRADE ESPECIALLY 
Through our years of experience in the wholesale business we have been able 
to observe the poor and backward methods of merchandising in the nursery business. 
Nurserymen hide themselves in the most obscure corners of the earth, where few can 
find them. They depend on their friends and acquaintances for their merchandising. 
In fact we have corfte to the obvious conclusion that Plants and Bulbs have never 
really been merchandised and that thousands of prospective Plant Buyers are going 
without from year to year, waiting for an opportunity to buy just what they want. 
And the remarkable success we have had with our Store Plant Service, even during 
these hard times, has more than proved that we are right. 
EVEN POOREST STORE MERCHANDISING MET WITH SUCCESS 
A considerable amount of Store Plant Merchandising has been done during the 
past few years, but it has been most inefficient, careless and without due regard for 
ultimate success. Plants were handled carelessly, not attractively displayed, under¬ 
grade stock, often dead before it reached the public, unreliable varieties; and still mil¬ 
lions of plants have been so disposed of throughout the country. 
