Page 4 
WELLER NURSERIES CO., Inc., Holland, Mich. 
SOME REMARKABLE FEATURES' ABOUT HOLLAND FLOREX 
PERENNIALS AND ROCK PLANTS 
1. All our plants are two-year-old, field grown, graded to the proper size and ready 
to bloom the first year. 
2. All plants are wrapped in a Waterproof Paper, which preserves the moisture inside 
the package and keeps the plant alive for a period of from two to six weeks right 
in the package, depending on conditions. 
3. On each wrapper and package is printed neatly and uniformly the Name of the 
Brand (Florex Perennials), the Name of the Plant (Botanical as well as Common 
Name), color and full planting directions. 
4. The roots of the plants are protected by a specially prepared, decayed, natural 
Peatmoss, well ground so that the fine particles are well distributed between the 
fine roots of the plants, which insures perfect safety and a positive growth' of 
the plants. 
5. The specially prepared Peatmoss serves in the meantime as a mulch and should 
be left in and around the roots when planted, which insures a quicker root action 
and better growth throughout the summer. 
6. The carton in which these plants are shipped is light and the most economical in 
shipping charges. A box of 25 plants weighs from 8 to 10 pounds. 
7. The carton can be opened and put on display at once, without unpacking, checking 
or rehandling, which saves time. 
8. On the front of each carton is a sticker giving the Name of the Variety contained, 
so that varieties wanted can be easily and quickly located. 
9. This method is of special value where large quantities are carried. The entire 
supply can be put in storage in the cartons, with the covers otf, and new cartons 
taken up for sale as they are needed. 
10. There will be no breakage or spoiling of plants by unnecessary handling. 
11. Each carton contains a number of air holes for proper ventilation, which insures 
safer transportation and prevents losses. 
12. Each carton contains a Picture of the Variety contained, pasted on strong card¬ 
board and all ready to set up on the end of the box for display in the Store. 
13. Because of the uniform method and reliable quality of Florex Perennials, they 
receive increased favor from year to year, because the public obtains the ex¬ 
pected results. 
14. We furnish a list of approximately 200 Varieties, some the Rare Kinds, as well 
as the most Popular Perennials and Rock Plants. This is the largest list offered 
by anyone to the Store Trade and it enables the Store Manager to give as efficient 
service as any up-to-date Nursery. 
15. The Entire Variety is uniformly handled in every feature of our service so that 
anybody. Nurseryman or not, can handle them with ease and give their customers 
efficient and reliable service. 
BEST TIME TO MERCHANDISE HOLLAND FLOREX PERENNIALS 
AND ROCK PLANTS 
The Spring is and will undoubtedly remain the best time to Merchandise Plants 
of all kinds. Nature then provides a natural urge for the great outdoors and the 
beauty of life and as the landscape starts to develop its new foliage and the early 
Spring flowers make their appearance, it requires no great appeal to liven up the 
public’s interest in Plants, seeds and Bulbs. We are pleased to state, however, that 
our first Fall merchandising campaign has been a great success and that it holds 
every promise of becoming a popular feature with the public to do more planting 
in the Fall in the future. There are a great many advantages, and our various garden 
magazines are doing a great deal of educational work to stimulate this interest. 
For explanation of our Plan System see page 8. 
