HOLLAND FLOREX PRODUCTS 
Pagre 9 
EXHIBIT ‘‘B” (Economy Display) 
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Economy Display of Holland Florex Perennials and Rock Plants, 
FOR GENERAL STORES, CHAIN STORES AND FLOWER SHOPS 
We have solved the problem of the smaller stores for attractively and eco¬ 
nomically displaying Plants, Peonies and Bulbs in their store with a good line of 
varieties in minimum space. The Economy Display is beautiful and appealing and 
has even more selling power than where plants are shown in the open field. 
This Economy Display consists of: A beautiful, well-built metal stand, which 
will look well on an ordinary table, or your counter, and takes up a space of 34 inches 
by 26 inches for the entire display. It is made up of three shelves, each holding four 
attractive green colored cartons, a total of twelve cartons, each of which will contain 
a separate variety and twelve plants of a kind, making a total of 144 plants to a stand 
in twelve different popular varieties. On the front of each carton, as can be seen from 
Exhibit B, is an attractive picture of the variety contained as well as the botanical and 
common name and its color. On top of this stand, and harmonizing with the entire 
display, is a beautiful Placard, featuring each particular Holland Florex Product in 
name and form. 
PLAN B—Holland Florex Perennials Per Stand Per Plant 
(Economy Display).$13.00 .18 
Furnished with Metal Stand, with 12 display cartons, each 
containing 12 plants of a separate variety, or 144 plants in all. 
Re-orders at each plant. .08 .18 
For the smaller stores and unless there is more space to handle a larger number 
of varieties, we suggest that you handle two stands or 24 varieties, which .iust about 
comprises 24 of the most popular kinds. 
For the most popular varieties we recommend the following numbers: Nos. 57, 
78, 102, 105, 106, 115, 117, 145, 146, 152, 157, 163, 164, 165, 166, 167, 171, 174, 175, 177, 
182, 183, 184 and 190. For description and further varieties see Plan A (General List). 
