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SELLER NURSERIES CO., Inc., Holland, iHich. 
IMPORTANT INSTRUCTIONS 
HOW TO ORDER AND WHEN—Considering the complications of our service and 
the large amount of material involved, it is important that you place your orders at 
once. You do not need to contract for a whole season’s supply, just so we have your 
initial order for each item and know that you are going tof handle Holland Florex 
Products. We can take on only a certain number of stores and when we have enough 
and especially in your locality, we-will have to refuse further season’s contracts. Our 
service has been a success, so we can be sure of plenty of interest, and there is a good 
chance that we will have to refuse new customers later in the season. If you are not 
acquainted with the varieties we shall be glad to help you. 
HOW TO DISPLAY—In putting the material on display always be sure to start from 
the lowest number and follow up with the next, which is the only safe way in getting 
the different classes together. This is very important. It brings all your Rock Plants 
together, your Hollyhocks, Phlox, etc., which is the only way to afford the public 
opportunity to make a proper selection. 
WHO TAKES CHARGE—It is best to select one of your best clerks and put him in 
charge of the Plant Department. Select one who likes flowers and if possible who 
knows something about them. He will answer questions more interestingly and in¬ 
telligently and take better care of the material, which is also essential. Try, if pos¬ 
sible, to use the same clerk from year to year. 
CHECK UP—Have him check up every night which varieties sold best and re-order 
on those varieties of which he is running short. It does not pay to have empty cartons 
standing on your counter and announce that you are “all out.” Buyers usually go 
where they can obtain the best selection. 
CARE OF STOCK—Especially Perennials and Rock Plants should be looked over 
every day. Every precaution has been taken against possible rot or decay, but inspec¬ 
tion pays. Have the dead leaves picked off and feel in the package whether there is 
any moisture there. The plants as a rule do not require any sprinkling, but it is 
well to wet such as have dried out. Do not sprinkle because of habit, for sprinkling 
too much is more dangerous than letting the plant dry up. 
SUPPLY IN STORE—Keep a moderate supply of plants in the store but never more 
than one carton of 25 plants of each variety. Keep any) additional supply in the 
coolest place you can find, being sure to keep the plants dry and the covers off the 
boxes to afford plenty of ventilation. 
HOW TO ORDER—For your convenience every variety has been given a number. When 
ordering by mail, please order by number. For prompt delivery use special delivery 
service. For rush orders by wire we have established a code, which you will please 
use in ordering by telegram. In sending off your order early in the morning use 
Day Letter Service. The average for Day Letter Service is 30 minutes. In send¬ 
ing your order at night use Night Letter Service, which will reach us early the fol¬ 
lowing morning. 
TIME OF ORDERING—If immediate service is desired, the re-ordering should be 
done early in the morning and we will get it out the same day. Saturday and Mon¬ 
day are our busy days, so it is well to place your order early for those days. 
BEST WAY TO SHIP—The best way to ship is by Railway Express. It reaches you 
surer and quicker than any other way. We obtain special service from them. It does 
not pay to wait for material and sell nothing in the meantime. 
