Pajre 14 
WELLER NURSERIES CO., Inc., Holland. Mich. 
SOME OF HOLLAND FLOREX PRODUCTS BEFORE AND AFTER 
PREPARATION FOR PROPER MERCHANDISING 
No. 1. A Dahlia Tuber. Note its strong and sound features, with a good grow¬ 
ing eye to produce a large, thrifty bush the first summer and an abundance of fiowers. 
No. 2. The same Dahlia Tuber packed in cellophane with a filler of imported 
Peat Moss to preserve the vitality of the root and protect the same from drying out, 
and from injury. All ready for merchandising. 
No. 3. A finished package of Grape Hyacinths and Spanish Iris, packed in 
cellophane to protect the bulb from drying out and injury. All ready for merchandising. 
No. 4. A finished Peony root, properly protected by specially prepared natural 
Peat Moss, wrapped in moisture-proof paper, on the outside of which is neatly printed 
the Brand Name, Name of the Plant and Description, and Complete Planting Direc¬ 
tions. Most effiicient, neat and appealing. All ready for merchandising. 
No. 5. The same Peony before being packed. Note the sturdy, healthy ap¬ 
pearance of the plant; clean, fleshy and healthy roots. A Plant full of possibilities. 
No. 6. A wrapped Perennial Plant, properly protected by specially prepared 
natural Peat Moss, enclosed in moisture-proof paper, on the outside of which is neatly 
printed the Brand Name. Name of the Plant and Description, and Complete Planting 
Directions. Most efficient, neat and appealing. All ready for merchandising. 
No. 7. A Perennial Plant before being packed. Not enough could be said 
about this Plant. It is a true representation of Weller’s Famous Perennials’ “With 
That Wonderful Root System.” This plant represents a real finished product. Only 
such Plants are grown in Holland, Michigan; only such plants give sure results and 
make repeat sales. 
HOLLAND FLOREX PRODUCTS 
Holland Florex Products carry two most valuable features. Through their sales 
appeal they afford the largest possible sales volume, and through their scientific prepa¬ 
ration they carry the minimum risk to plant life. 
Judge for yourself why it is more profitable to handle Holland Florex Products 
than any other plant products on the market. 
