When You Buy Nursery Stock 
Would You Rather Pay Cost of Production Plus Three Profits 
-OR- 
Cost of Production Plus One Profit ? 
Any experimental station or authority on nursery stock will tell you that the climate and soil 
of the country about Dansville are ideal for nursery raising. Thirty-two years of careful training, 
practical experience, modern tools and scientific methods have enabled us to win the reputation 
of producing the best stock grown in Dansville. That means stock that is the equal if not superior 
to any nursery stock grown anywhere else 
in the world. This being so, here are the 
actual facts it will pay you to consider. 
These facts will show you why the agent 
can not compete with the catalogue house. 
The agent’s one argument is that if you 
buy from the catalogue house at a lower 
rate, you will get inferior stock. Our 
best answer to that is to refer you to 
our guarantee, and ask you to have the 
agent copy this guarantee and sign it 
himself; then have it countersigned by 
his firm. Then and then only can he even 
claim to furnish as good stock as ours. 
After he has given you a guarantee 
of quality equal to ours, the next thing 
to do is to have him meet our price. 
The truth of the matter is, it is im¬ 
possible for him to sell you trees or 
plants at our prices for he represents 
some retail house which buys from the 
grower, who must make a profit. This 
we will term profit No. 1. The retail 
house he sells for must have a profit 
which is profit No. 2. Then the agent who 
has big traveling expenses must get a 
price high enough to cover his expenses, 
as well as his commission, which is 
profit No. 3. Therefore the tree which 
we, the growers, sell to you at wholesale 
plus one small profit is sold by the agent 
with three profits, consequently the 
same tree which we sell for 30c. the agent 
must necessarily sell for 75c. to $1.00. 
You can readily see it is not the 
difference in quality that causes the dif¬ 
ference in price, but it is due to his ex¬ 
travagant system as compared with our 
improved method of selling direct to the consumer, thus eliminating two profits. 
While it may be unfortunate for the agent that the mail order houses are capturing the bulk 
of the business, we believe the general public should be taken into consideration. 
You Would not today cut a field of wheat with a scythe or cradle as did our forefathers for 
you would find it too expensive. The agents’ system of selling was inaugurated way back in 
those days. What satisfied our grandfathers, does not satisfy us. Today Americans are buying 
the most economical way. 
We believe the majority of agents honestly try to give their customers as reasonable a price 
as they can, but the fact their trees must pass through so many hands before they reach the con¬ 
sumer puts them in a position where they positively cannot compete with the catalogue house, 
which sells direct to the consumer without the expense of traveling salesmen or middlemen. 
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