HOUSE AND GARDEN 
284 
November, iqii 
FROM THE PUBLISHERS’ DESK 
HE CONI INUED growth of our business 
and the enlargement of our activities have 
again necessitated our removal to larger 
offices. We are now at 31 East 1 7th St., 
overlooking Union Square, where we have 
quarters that have been arranged especially 
to take care of a business such as ours. 
These offices are not new to magazine pub¬ 
lishing. It was here that Everybody’s Magazine was issued 
from the time it emerged from comparative obscurity into the 
limelight of public notice through the appearance of the 
Lawson articles on “Frenzied Finance” that set the finan¬ 
cial world agog, aroused an enormous public interest in 
high finance, and started an era of so-called “muck raking” 
that has only recently seemed to subside. This periodical, 
merging with another organization, moved to a new building 
and made it possible for us to move into a workroom that had 
been arranged conveniently for exactly our business. We have 
the entire eleventh floor of the building, extending through from 
17th to 18th streets. From our windows, with Union Square 
in the foreground, we can look off to the southeast and see the 
Brooklyn and Williamsburg bridges spanning the East River 
to Brooklyn; to the south the high ground of Staten Island is 
clearly in view, with the Statue of Liberty in the foreground, 
and to the west the Hudson River appears only a short distance 
away. It is remarkable how rapidly the different centres of 
New York have shifted and are shifting. On the other side 
of Union Square is 14th Street, that was originally a part of 
old Greenwich village, a tiny place far distant from the city 
of New York in Colonial times. Sixty years ago this was the 
centre of the finest residential section of the city. Twenty-five 
years ago 1 4th Street was the axis of the retail centre of New 
York, all the big stores being located on or near there. 
Fourteenth Street’s ancient glory as a shopping district has 
long since departed, for the stores have been rapidly going 
uptown, first to 23rd, then to 34th, and many of the finer shops 
are creeping northward on Fifth Avenue as far as 50th Street. 
The Union Square district has grown into an important whole¬ 
sale section. 
Our New Magazine 
We were cramped in our old quarters in publishing House 
(3- Carden and Travel , and we needed more space to properly 
care for our business, but it was the advent of an addition to our 
periodical family that actually confronted us with the necessity 
of securing more room or being crowded into the street. We 
decided not long ago that there was a place for a quarterly 
periodical devoted to things nautical and marine, the result being 
that we announce the appearance on December 1 st of the first 
issue of The Boat Buyer. It will be a magazine of value to 
the man who wants help in the selection of a boat, whether sail 
or motor, and in the equipment thereof. 
Yachtsmen are like horsemen — they are always swapping 
their property. We shall aim to publish also in The Boat 
Buyer the best in sail and motor boats for sale and charter. 
We think that the average man buys his marine periodical for 
help in the selection and purchase of his boat and equipment 
rather than for anything else. The Boat Buyer will be pub¬ 
lished to satisfy this need. Send 50c in stamps, silver or any 
other way and receive The Boat Buyer for a year. As we 
have said, it will be issued quarterly — perhaps more often if 
it seems necessary. 
A New Book of Travel 
One of the most intensely interesting travel books that we 
have had the pleasure of reading is Dr. Leary’s “The Real 
Palestine of To-Day,” which we publish this month. Many 
books of travel are dry and dull, and it is hard for us to convey 
to you through the medium of cold type what a splendid book 
this is — teeming with human interest. Take our word for it, 
and get >a copy. If you decide we’re wrong, you may return 
the book, and we will cheerfully send back the money. The 
price is $1.00 (postage, 8c). 
Speaking of travel literature, have you ever seen a copy of 
our other magazine. Travel? One of our readers wrote us not 
long ago a letter which says: 
“I cannot compliment you enough on your beautiful TRAVEL. 
I am a heavy subscriber to magazines and weeklies, and am in a 
position to judge the merits of TRAVEL. I lhinl( I am safe 
in asserting that TRAVEL ranfys among the first, if not THE 
first. Quality of paper, superb photogravures, high-class descrip¬ 
tive reading — combine to mafye TRAVEL a most delightful 
guest in the home. I consider TRA VEL too exquisite to dis¬ 
pose of and it eloquently suggests binding into Volumes. I assure 
you it is a treat to one rvho, li!(e myself, is the almost daily 
recipient of magazines, weeklies, etc. You should have a tre¬ 
mendous sale. ' 
This seems to be the way our readers in general regard 
Travel. We believe you, too, would find it a welcome visitor 
to your library table. If you are not acquainted with Travel, 
we shall count it a pleasure to mail you a copy with our 
compliments. 
In writing to advertisers please mention House and Garden. 
